Bachelor's Degree in General Business – Advertising Communications

Department of Business

Degree: Bachelor of Business Administration
Major: General Business
Concentration: Advertising Communications
Hours: 120

General Business Advertising Bachelor Degree

Delivery Options:

Degree Description

The Lamar University Bachelor of Business Administration Degree in General Business –Advertising Communications is an interdisciplinary program among the College of Business, the Department of Art and the Department of Communication. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales.

Why Study Advertising Communications at Lamar?

As a graduate of the Bachelor of Business Administration Degree in General Business –Advertising Communications at Lamar University, you'll have taken courses focused on business environments and law, economics and finance, strategy and technology – so that in your career in advertising, you will be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.
Watch the interview with Dr. Swerdlow to learn more about the General Business degree program and concentrations.

Career Paths

This advertising business program offers you wide variety of career options. You will have the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer. If you're a great listener, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then advertising may be the field for you. 

Primary Careers

Advertising executive, creative director, account manager

Career Areas

  • Advertising
  • Marketing
  • Promotion
  • Public relations
  • Project management
  • Account management

Median Salary


Types of Employers

  • Technology
  • Telecommunications
  • Manufacturing
  • Advertising agencies
  • Private corporations
  • Small business owners
Faculty Member NameMarleen Swerdlow, Ph.D.
Department Chair, Professor
General Business, Law
Faculty Member NameJ.Y. Choi, Ph.D.
Faculty Member NameVivek Natarajan, Ph.D.
Associate Professor
Marketing and Management
Faculty Member NameFrank Cavaliere, Ph.D.
Business Law