Bachelor's Degree in General Business - Advertising

Department of General Business

Degree Description

The Lamar University Bachelor of Business Administration Degree in General Business -Advertising is an interdisciplinary program among the College of Business, the Department of Art and the Department of Communication. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales.

Why Study Advertising at Lamar?

As a graduate of the Bachelor of Business Administration Degree in General Business -Advertising at Lamar University, you'll have taken courses focused on business environments and law, economics and finance, strategy and technology - so that in your career in advertising, you'll be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.

Career Paths

This advertising business program offers you wide variety of career options. You will have the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer. If you're a great listener, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then advertising may be the field for you.


Primary Careers

Advertising Executive, Creative Director, Account Manager

Meet the Faculty

Faculty Member NameMarleen Swerdlow, Ph.D.
Department Chair, Professor
General Business, Law
Faculty Member NameJ.Y. Choi, Ph.D.
Faculty Member NameVivek Natarajan, Ph.D.
Associate Professor
Marketing and Management
Faculty Member NameFrank Cavaliere, Ph.D.
Business Law