Bachelor's Degree in General Business – Advertising Communications

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Degree: Bachelor of Business Administration
Major: General Business
Concentration: Advertising Communications
Hours: 120

Bachelor of Business Administration in General Business – Advertising Communications

Delivery Options:

On-Campus

Advertising Communications Overview

The Lamar University Bachelor of Business Administration in General Business with a concentration in advertising communications is an interdisciplinary program among the College of Business, the Department of Art and Design and the Department of Communication and Media. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales.

Upon graduation, you will have taken courses focused on business environments and law, economics and finance, strategy and technology – so that in your career in advertising, you will be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.

Career Paths for Advertising Communications

This advertising business program offers you wide variety of career options. You will have the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer. If you're a great listener, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then advertising may be the field for you.