Bachelor's Degree in Communication – Advertising

Department of Communication

Degree: Bachelor of Science
Major: Communication
Concentration: Advertising
Hours: 120

B.S. Communication - Advertising

Delivery Options:

Degree Description

The Lamar University Bachelor of Science Degree in Communication – Advertising Concentration is an interdisciplinary program between the College of Business and the Departments of Art and Communication. This program will give you a solid knowledge of business with the creation and placement of information designed to produce sales.

If you're a great listener and enjoy communications at every level, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then Advertising Communication may be the field for you. 

Why Study Advertising at Lamar?

As a graduate of the Bachelor of Science in Communication – Advertising Concentration at Lamar University, you will have a wide variety of career options and the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer.

You'll also be able to participate in the Lamar Advertising FederationThroughout the academic year, AdFed students attend a variety of AAF student conferences across the nation. The pinnacle of the year is the National Student Advertising Competition, in which AdFed competes with teams from around to the nation to create a fully integrated marketing and advertising campaign for a real world client. Past clients include Coca-Cola, AOL Instant Messenger, Yahoo!, State Farm Insurance and Mary Kay.

Career Paths

A B.S. degree in Advertising – Communications from Lamar University can open doors for you in various types of companies and agencies. The employment of advertising and promotions managers as well as of marketing managers is expected to grow until 2020, and graphic design remains an ever-evolving field of growth and employment potential.

Primary Careers

Advertising specialist, promotions manager, graphic designer

Career Areas

  • Marketing campaign strategies
  • Promotions
  • Marketing management
  • Design
  • Account management
  • Web content marketing

Median Salary


Types of Employers

  • Advertising firms
  • Promotions agencies
  • News/magazine publishers
  • Television ad producers
  • Web content marketers
  • Event planning agencies