Bachelor's Degree in General Business

Department of Business

Degree: Bachelor of Business Administration
Major: General Business
Hours: 120

General Business Bachelor Degree

Delivery Options:

On-Campus       Online

Degree Description

You may be interested in the Bachelor of Business Administration Degree in General Business at Lamar University if you are a hard worker, a natural leader on whom others can depend and are empathetic, cooperative and creative. You will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.

Why Study General Business at Lamar?

The Lamar University Bachelor of Business Administration Degree in General Business, available as a residential or fully-online degree program, provides you an opportunity to study the fundamentals of a business enterprise. It enables you to receive a thorough education in business without a major in a specific business discipline. This focus gives enough flexibility so you can explore various career paths. The online degree program is designed to help you develop an understanding of the roles of ethics and public policy in business. Our school of business is among the world’s elite AACSB accredited universities – a distinction earned by only 5% of the world’s business schools.

Watch the interview with Dr. Swerdlow to learn more about the General Business degree program and concentrations.

Online BBA General Business

Career Paths

This BBA General Business program allows for a wide variety of careers including customer service coordination, human resources management, retail management, sales and marketing and entrepreneurship – and you can complete the program on-campus or from the comfort of your office at home.

Primary Careers

Office/business manager, sales manager, retail manager

Career Areas

  • Advertising and promotion
  • Management
  • Sales
  • Marketing
  • Entrepreneurship
  • Retail

Median Salary


Types of Employers

  • Retail companies
  • Small business owners
  • Public and private corporations
  • Sales-oriented firms
  • Schools and universities
Faculty Member NameMarleen Swerdlow, Ph.D.
Department Chair, Professor
General Business, Law
Faculty Member NameJ.Y. Choi, Ph.D.
Faculty Member NameVivek Natarajan, Ph.D.
Associate Professor
Marketing and Management
Faculty Member NameFrank Cavaliere, Ph.D.
Business Law