Bachelor's Degree in General Business

You may be interested in the Bachelor of Business Administration Degree in General Business at Lamar University if you are a hard worker, a natural leader on whom others can depend and are empathetic, cooperative and creative. You will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.

The Lamar University Bachelor of Business Administration Degree in General Business, available as a residential or fully-online degree program, provides you an opportunity to study the fundamentals of a business enterprise. It enables you to receive a thorough education in business without a major in a specific business discipline. This focus gives enough flexibility so you can explore various career paths. The online degree program is designed to help you develop an understanding of the roles of ethics and public policy in business. Our school of business is among the world’s elite AACSB accredited universities – a distinction earned by only 5% of the world’s business schools.

Watch the interview with Dr. Swerdlow to learn more about the General Business degree program and concentrations.