2.7 - University Homepage Feature Criteria

The featured item must:

• interest or affect multiple university stakeholders
• reinforce the university’s core mission and messages: research, arts & culture, education and community impact
• be designed, created and/or approved by Marketing Communications staff

• Campus impact and emergency notices
  -campus closures (storms, emergency situations)

• Feature articles
  -student, alumni and faculty stories (taken from campus publications including Cardinal Cadence and college or alumni newsletters)

• Major campus events
  -convocation, commencement and homecoming
  -building openings and dedication ceremonies

• Major performing arts events
  -notable national and world performers

• Major athletic accomplishments
  -conference, national and international championships
  -individual alumni achievements

• Major campaign announcements and milestones
  -university anniversaries, etc.
  -official fundraising campaigns

• Campus speakers
  -prominent figure known by a broad general audience (current and past national presidents, Nobel Laureates, prominent journalists and/or writers)
  -special consideration will be given to the Fisher Lecture Series

• Memorial announcements
  -at the discretion of the Office of Public Relations

• Major university recruitment efforts

What will not be featured:

• Specific class offerings
  -exceptions for occasional bundling of offerings
  -Sheila Umphrey Recreation Center summer offerings, new degrees, registration, etc.

• Office moves
  -unless the move affects crucial services accessed by a broad audience.

• New website launch/releases
  -unless part of a major campus event.

• Calls for entries, papers or participation
  -in research studies, contests, etc. These requests should be directed to the appropriate audience page.