Licensing Agent

Affinity Licensing

Affinity Licensing

Lamar University utilizes Affinity Licensing as its primary licensing agent. Affinity Licensing's responsibilities include the following: 

  • Facilitates the licensing process for licensees,
  • Executes licensing agreements,
  • Markets the Lamar University brand to potential manufacturers,
  • Monitors the marketplace for unlicensed use of trademarks,
  • Collects royalties, and
  • Conducts compliance review audits of licensed manufacturers.

In order to produce products bearing the marks of Lamar University, manufacturers and vendors must be a licensee of Lamar University.

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All licensees are required to remit royalty reports and payments on a quarterly basis to Affinity, who collects these payments on behalf of Lamar University. Lamar University has established a royalty rate of 8% of the wholesale price of an individual product.

Get more information at

Affinity Licensing

5751 Palmer Way Suite G
CarlsbadCA 92010