Any individual or company that wishes to receive Lamar University's express permission to use any or all of its trademarks/logos on products or services sold in the marketplace, whether wholesale, retail or online. Other activities, such as some noncommercial use of trademarks/logos, may or may not need to be licensed. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.
A decision on any license request will depend on the nature and extent of the use being applied for, the number of trademarks involved, the number and diversity of products for which the trademark or trademarks will be used, and other possible factors, such as whether the University believes there is a need to seek legal advice on the application. However, in most cases, an answer will be provided in 30 days or less.
Lamar University will not license activity which it believes would disparage the University or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, vulgar or constitute an unfair trade practice, or otherwise reflect negatively on the University. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.
You can obtain an application for a License Agreement directly from Affinity Licensing.
Yes. All art designs must be submitted and approved by Lamar University's Office of Trademark & Licensing prior to products being produced. Student organizations and university departments must submit an Internal Licensing Approval Form to the attention of Daniel McLemore by email.
The cost for a Standard License Agreement is:
The cost for a Restricted License Agreement is:
The Standard License is used by companies that desire to produce licensed products for resale to the general public. The Restricted License is used by companies that desire to only produce licensed products for internal consumption at the selected institution. No products produced under this license agreement may be sold to the general public.
Yes. All items bearing Lamar University marks must be produced by a licensed vendor whether they are for resale or not.
Generally, items are subject to royalties. However, each request is reviewed on a case-by-case basis.
Merchandise produced without authorization may be considered counterfeit or infringing and subject to all available legal remedies.
Typically, the review process is 2-5 university-business days. Each request is reviewed on a case-by-case basis to ensure compliance with Lamar University policies.
A list of licensees can be obtained through Affinity Licensing, the Office of Marketing Communications or the Local Vendors and Lamar University Licensees page.