Lamar University introduces new business analytics concentration

Lamar University announces its new business analytics concentration for the Bachelor of Business Administration – Management Information Systems.

Business analytics, used for data-driven or fact-based decision-making, is the process of transforming data into insight for helping managers make better decisions, according to Kakoli Bandyopadhyay, director of Graduate Studies, School of Accounting & Information Systems.
According to Bandyopadhyay, studies have shown that the firms guided by business analytics have higher productivity, market value, increased output and profitability.
“A B.B.A. in MIS with a concentration in business analytics will prepare students with the knowledge and skills, tools and techniques of collecting, storing, documenting and analyzing large amounts of data to provide valuable insights and solve business problems,” she said.
The program, Bandyopadhyay added, provides the hands-on experience to develop in-demand data skills. Training is also provided in market-driven skills such as Tableau, SAS, Oracle-SQL, Python Programming, Advanced Excel, Primavera P6 and more.
Those seeking a concentration in business analytics are offered a variety of positions in today’s job market such as systems analysts, business analysts, technology analysts, data analysts and more, which primarily will involve performing data mining, statistical analysis and other advanced analytics techniques to describe past performances, predict future trends and identify behavioral patterns, and to create models to indicate the best decisions to make, according to Bandyopadhyay. management-information-systems
Classes in this concentration include: Data Mining with SAS — the software the helps transform a world of data into a world of intelligence; Spreadsheet for Business Analytics with Advanced Excel; Data Visualization with Tableau and SAS; Programming for Business Analytics with Python; Marketing Analytics with SAS; and Database Foundations and SQL with Oracle Academy.
Business analytics is a lucrative career path for students, Bandyopadhyay said.
“Data is one of the biggest assets a company can have and to process and utilize these raw data sets, they hire business analytics professionals,” she added. “Business analysts work across industries and in all departments. The demand for business analysts is high and growing and it takes the career path to newer heights for already working professionals.”
This concentration is ideal for students who are good communicators, problem-solvers and critical thinkers, with a penchant for software-based tools and techniques, according to Bandyopadhyay, and will positively impact Lamar University.
“This concentration will impact Lamar University on the goal of improvement in undergraduate enrollment by enhancing the existing curriculum that will attract both students and working professionals,” Bandyopadhyay said.
Learn more about this exciting new program by visiting