Bachelor's Degree in General Business
Degree: Bachelor of Applied Arts and Sciences
Major: General Business
Hours: 120
General Business Overview
Lamar University's Bachelor of Applied Arts and Sciences in General Business combines skills learned in the classroom with the professional experience many pursuing a business degree already possess. This is a flexible, career-focused online program designed for students with diverse backgrounds and prior technical credits, associate degrees or military training.
The objective of this program is to provide you an opportunity to study the fundamentals of a business enterprise. It's also designed to help you develop an understanding of the roles of ethics and public policy in business. Upon graduation, you will be able to explore various career paths.
General Business Courses You May Take
Leadership/Communication Strategies: The Leadership and Communications Strategies course aims to equip students with the essential communication and leadership skills necessary for navigating the professional world. The course will focus on techniques for: conveying ideas and information effectively, becoming a credible influential leader, creating conditions in which individuals and teams thrive, developing measurable goals, and achieving actionable outcomes.
Personal Productivity: Personal productivity is a course based on the FranklinCovey framework, designed to empower individuals to significantly enhance their personal and professional effectiveness by focusing on five key decision-making principles that optimize their time, attention, and energy. This course integrates theoretical foundations with practical applications to develop students' abilities to make effective decisions, manage time efficiently, and achieve sustainable productivity in both personal and professional contexts.
Financial Analysis and Valuation: This course focuses on using firm accounting information to evaluate whether the firm is a good investment or lending prospect. A unique feature of the course is its multidisciplinary approach, blending financial ratios and forensic analysis from accounting, discounted cash and earnings flows from economics and finance, competitive business strategy firm management and marketing, and even concepts from psychology, into a toolkit for evaluating firm performance and value.
Principles of Finance: An introductory survey of the principal issues, decision areas, and analytical procedures relevant to the financial management of private business firms including capital budgeting, cost of capital, short and long-term financing, dividend policy and valuation.
Principles Organizational Behavior and Management: Includes the study of organization behavior concepts such as leadership, motivation, individual behavior, group behavior and communication. Their use in U.S. and multinational organizations in management practice is examined in the context of today's legal, social and ethical environment.
Career Paths for General Business
Graduates of this online program will have numerous paths opened up for them professionally, mainly in leadership roles, management traineeships and operations positions across various industries. It often transfers technical or vocational credits, focusing on applied business skills in marketing, human resources, logistics and entrepreneurship.
Primary Careers
Office/business manager, sales manager, retail manager
- Advertising and promotion
- Management
- Sales and retail
- Marketing
- Entrepreneurship
- Retail companies
- Small business owners
- Public and private corporations
- Sales-oriented firms
- Schools and universities