Bachelor's Degree in Applied Marketing

Degree: Bachelor of Applied Arts and Sciences
Major: Applied Marketing
Hours: 120

Bachelor of Applied Arts and Sciences in Applied Marketing

Delivery Options:

Applied Marketing Overview

Lamar University's Bachelor of Applied Arts and Sciences in Applied Marketing combines skills learned in the classroom with the professional experience many pursuing a marketing degree already possess. This is a flexible, career-focused online program designed for students with diverse backgrounds and prior technical credits, associate degrees or military training.

By enrolling in this program, you will be prepared to make data-driven marketing decisions and develop creative advertising strategies. You will learn valuable marketing and advertising tactics and gain an integrated marketing communications perspective while preparing for a variety of roles in our business environment.

Applied Marketing Courses You May Take

Leadership/Communication Strategies: The Leadership and Communications Strategies course aims to equip students with the essential communication and leadership skills necessary for navigating the professional world. The course will focus on techniques for: conveying ideas and information effectively, becoming a credible influential leader, creating conditions in which individuals and teams thrive, developing measurable goals, and achieving actionable outcomes.

Personal Productivity: Personal productivity is a course based on the FranklinCovey framework, designed to empower individuals to significantly enhance their personal and professional effectiveness by focusing on five key decision-making principles that optimize their time, attention, and energy. This course integrates theoretical foundations with practical applications to develop students' abilities to make effective decisions, manage time efficiently, and achieve sustainable productivity in both personal and professional contexts.

Principles of Marketing: A description and analysis of business activities designed to plan, price, promote and distribute products and services to customers. Topics studied include: the marketing environment, consumer buying habits and motives, types of middlemen, marketing institutions and channels, governmental regulations, advertising and current marketing practices.

Digital Marketing: Tools and techniques of marketing on the Internet are introduced to develop strategic, data-driven, and multi-platform campaigns that drive results. From the perspective of strategic marketing, students learn how to effectively leverage technology in applying fundamental marketing theories and concepts to harness the marketing potential of the Internet.

Consumer Behavior: Acquaints the student with consumer behavior models and behavior research techniques.