Bachelor's Degree in Communication – Public Relations
Degree: Bachelor of Science
Major: Communication
Concentration: Public Relations
Hours: 120
Public Relations Overview
Lamar University's Bachelor of Science in Communication with a concentration in public relations integrates communication theory with practical application, giving you a portfolio of skills valuable to any employer: critical thinking, problem solving, effective listening, trend awareness, persuading and effective written communication.
Students are able to develop a portfolio of skills and abilities valuable to any employer. These skills cover a range of corporate communication functions essential to Fortune 500 companies, nonprofits, celebrity brands and higher education settings alike such as: marketing communication, public affairs, community relations, social media outreach, crisis communication, employee communication and media relations.
After graduating from this program, you will have the ability to create and maintain a positive image for the clients you represent.
Public Relations Courses You May Take
Introduction to Public Relations: Theory, principles and practice of public relations.
Public Relations Writing: An intensive writing-laboratory course in the production of key public relations materials, including fact sheets, backgrounders, news/press releases, feature stories, brochures and web pages.
Corporate Marketing Video Production: Video production in the corporate setting emphasizing the production of corporate informational videos and training tapes.
Research Methods Communication: An introduction to quantitative and qualitative research methods specifically applied to communication questions.
Public Relations Cases/Campaings: The study and analysis of historic and current public relations cases and campaigns with emphasis on professional applications.
Career Paths for Public Relations
Whether you're selling consumers a product or informing the public, you understand how to engage people effectively through the media. You use audio, visual and written communication to impact your target audience. Just a few career options for you as a graduate of the online B.S. in Communication – Public Relations include public relations specialists, public relations and fundraising managers and marketing/communication positions.
Primary Careers
Public relations, advertising manager, promoter
- Public relations
- Publishing
- Marketing and advertising
- Radio and television broadcasting
- Journalism
- Education
- Advertising agencies
- Marketing departments
- Schools and universities
- Media publishers
- Broadcasting companies
- For-profit businesses and corporations