LU’s Tindall tapped for public relations leadership

Dr. Natalie Tindall, chair of the Department of Communication & Media and associate professor, is one of four new trustees named to serve the Institute of Public Relations.

Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the Natalie Tindallscience beneath the art of public relations™.

Natalie Tindall, an accredited public relations professional, who teaches public relations/strategic communication at LU, is now one of 83 trustees selected from a host of global organizations—corporate, NGOs, agencies and universities - who play a leadership role in IPR empowering professionals with actionable insights and intelligence they can put to immediate use. As a trustee, she will be part of the IPR mission to promote the science beneath the art of public relations. IPR is a nonprofit research foundation and focuses on research that matters to the profession.

“This is a select honor, and I am proud to be named to such a prestigious organization,” said Tindall. “I will now have the opportunity to push the field forward through creative, innovative research.”

At LU, Tindall is the advisor for the student-run public relations agency, Bridge Public Relations, and through her teaching and service work, guides students through the elements of public relations including campaign planning, research, messaging and strategy.

Tindall is an active member of the Public Relations Society of America and the Association for Education in Journalism and Mass Communication. She has served as the chair of the Public Relations Society of America Diversity Committee, a member of the Public Relations Society of America Work, Life & Gender Task Force and the 2013-2014 Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.

Tindall says that this position and every professional position she accepts is done to move and motivate students.

“My goal when I arrived at Lamar University was to strengthen the professional alliances between the department and the public relations field,” said Tindall. “That meant building a public relations program which is growing, establishing a co-curricular experience for these students, which we have done through a student-run agency and building a Public Relations Student Society Association chapter. Now that that groundwork has been laid, it is incumbent on the department's senior-level professionals and scholars to assist in building the international reputation of the department and giving our students access to opportunities that other universities have.” 

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