Display Ad Rates
| Size | Dimensions | Color | Black & White |
| Full Page | 10" x 10" | $250 | $215 |
| 1/2 Page | 10" x 5" | $175 | $135 |
| 1/4 Page | 5" x 5" | $75 | $50 |
| 1/8 Page | 2.5" x 2.5" | $45 | $25 |
| Back Cover color only |
10" x 10" | $300 | N/A |
| Inside Front Cover color only |
10" x 10" | $275 | N/A |
| Inside Back Cover color only |
10" x 10" | $275 | N/A |
| Center Spread color only |
10" x 21" | $450 | N/A |
Price per single ad insertion per issue. Off campus, LU on campus, Student Organizations and Non-Profit rates the same.
The WOW! edition is circulated daily until the first regular UP issue is produced (usually the 2nd Thursday or week of the Fall Semester.)