LU News Archive

New university logo unveiled

LU's new logoAfter more than three decades, Lamar University has updated its primary visual mark bringing a fresh, new look to the familiar logo.

The well-recognized pentagon-shaped logo, in which five sets of the initials “LU” form a Texas star, has been the university’s primary mark since 1982.

As with the former Lamar University logo, the new version highlights the star formation with a Texas star centered inside the outline. Additionally, one of the LU blocks is outlined or shown in a different color to draw attention to the grouping of LU letters placed around the center star.

“The premise is to feature LU prominently in everything that goes out from the university,” said Kenneth Evans, Lamar University president. “We are proud of our institution’s Texas heritage and are committed to progressively moving LU forward towards our collective future.”

That original LU star logo was the result of a four-year effort that began in October 1978 with the establishment of a graphics standard committee by then-president C. Robert Kemble. The late W. Brock Brentlinger spearheaded the committee along with W.S. “Bud” Leonard, then vice president for university relations, in working with Michael Lee Advertising & Design in Beaumont to create the logo. In April 1982, the Lamar University Board of Regents adopted the new university logo, standard colors, and graphics.

Similarly, the updated university logo went through many revisions and was vetted among many campus groups. It will be incorporated in materials in the future as the primary visual mark for the university.

Neither the university’s traditional seal nor athletic marks have been changed.

LU signature logoLU’s athletics mark, the Cardinal head logo, was unveiled in 2002 with the announcement of Billy Tubbs as athletic director. That logo, and related athletic and alumni marks, were refreshed in April 2010.

All university marks are trademarked property of Lamar University and can be licensed for commercial use through Strategic Marketing Affiliates at Royalties from the use of these marks generate significant revenue for the university that is used to support academic, student and athletic programs.