Affinity Licensing

Lamar University utilizes Affinity Licensing as its primary licensing agent.

Affinity Licensing:

• Facilitates the licensing process for licensees,
• Executes licensing agreements,
• Markets the Lamar University brand to potential manufacturers,
• Monitors the marketplace for unlicensed use of trademarks,
• Collects royalties, and
• Conducts compliance review audits of licensed manufacturers.

In order to produce products bearing the marks of Lamar University, manufacturers and vendors must be a licensee of Lamar University.

Want to be a licensed vendor?  Get Started

All licensees are required to remit royalty reports and payments on a quarterly basis to Affinity, who collects these payments on behalf of Lamar University. Lamar University has established a royalty rate of 8% of the wholesale price of an individual product.

Get more information at affinitylicensing.com

Affinity Licensing
Affinity Licensing
5751 Palmer Way Suite G
Carlsbad, CA 92010