Licensing Agent

Learfield Licensing Partners

Learfield Licensing Partners

Lamar University utilizes Learfield Licensing Partners as its primary licensing agent.

Learfield Licensing:

  • Facilitates the licensing process for licensees,
  • Executes licensing agreements,
  • Markets the Lamar University brand to potential manufacturers,
  • Monitors the marketplace for unlicensed use of trademarks,
  • Collects royalties, and
  • Conducts compliance review audits of licensed manufacturers.

In order to produce products bearing the marks of Lamar University, manufacturers and vendors must be a licensee of Lamar University.


All licensees are required to remit royalty reports and payments on a quarterly basis to Learfield, who collects these payments on behalf of Lamar University. Lamar University has established a royalty rate of 8% of the wholesale price of an individual product.

Get more information at

Learfield Licensing Partners
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: (317) 669-0805
Fax: (317) 669-0810