Frequently Asked Questions

Get answers to the most frequently asked questions.

What is a trademark?

A trademark is a word, name, phrase, symbol or any combination thereof that identifies and distinguishes goods or services of one party from those of others. A trademark is a brand name. Rights in trademarks arise as a result of the use of the marks in commerce to identify the source or origin of goods and services. In addition, a trademark remains the property of the owner so long as the owner continues to use it properly and protects its authenticity as a trademark.

What qualifies as a trademark, logo or symbol?

Any mark, name, logo, symbol, nickname, abbreviation, word, mascot, slogan, uniform insignia or landmark that is associated with Lamar University and is distinguishable from any other university, team or organization.

Who must be licensed?

Any individual or company that wishes to receive Lamar University's express permission to use any or all of its trademarks/logos on products or services sold in the marketplace, whether wholesale, retail or online. Other activities, such as some noncommercial use of trademarks/logos, may or may not need to be licensed. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.

How long does it take to obtain approval from Lamar University?

A decision on any license request will depend on the nature and extent of the use being applied for, the number of trademarks involved, the number and diversity of products for which the trademark or trademarks will be used, and other possible factors, such as whether the University believes there is a need to seek legal advice on the application. However, in most cases, an answer will be provided in 30 days or less.

What products can be licensed?

Lamar University will not license activity which it believes would disparage the University or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, vulgar or constitute an unfair trade practice, or otherwise reflect negatively on the University. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.

How can I obtain a licensing application?

You can obtain an application for a License Agreement directly from Learfield Licensing Partners.  Download the application.

Does all artwork have to be submitted for approval?

Yes.  All art designs must be submitted and approved by Lamar University's Office of Trademark & Licensing prior to products being produced. Student organizations and university departments must submit an Internal Licensing Approval Form to the attention of Daniel McLemore by email.

How do we use Lamar University's Trademarks with other Trademarks (cobranding)?

Any use of Lamar University marks with other trademarks must be approved by the Lamar University Office of Marketing Communications, or through a University contract.

How much does it cost to become licensed?

The cost for a Standard License Agreement is:
  • $100 non-refundable application fee
  • 10% royalty fee for Lamar University products

The cost for a Restricted License Agreement is:

  • $75 non-refundable application fee

What is the difference between the Standard License and the Restricted License?

The Standard License is used by companies that desire to produce licensed products for resale to the general public. The Restricted License is used by companies that desire to only produce licensed products for internal consumption at the selected institution. No products produced under this license agreement may be sold to the general public.

If I am a student or from a department of Lamar University, do I need to ask permission to use a trademark?

Yes.  Student Organizations and University Departments must complete and submit the Internal Licensing Approval Form. It is important for Lamar University to protect the trademarks and controlling their use will maintain their value.

If the product is not going to be resold, does it have to be produced by a licensed vendor?

Yes. All items bearing Lamar University marks must be produced by a licensed vendor whether they are for resale or not.

Are any requests exempt from royalties?

Generally, items are subject to royalties. However, each request is reviewed on a case-by-case basis.

What does Lamar University do if unlicensed merchandise is discovered in the marketplace?

Merchandise produced without authorization may be considered counterfeit or infringing and subject to all available legal remedies.

When am I able to use the trademarks of Lamar University?

Any trademark which identifies or is associated with Lamar University may not be used without prior, expressed, written permission from the Office of Marketing Communications. A questionnaire is available to assist you with providing pertinent information so that your request can be considered.

How long do requests usually take to process?

Typically, the review process is 2-5 university-business days. Each request is reviewed on a case-by-case basis to ensure compliance with Lamar University policies.

How can I obtain a list of licensees?

A list of licensees can be obtained through Learfield Licensing Partners, the Office of Marketing Communications or the Local Vendors and Lamar University Licensees page.

Is it acceptable to alter a Lamar University Trademark?

No. At no time can Lamar University Trademarks be altered. Altering a mark would hurt its integrity. This would dilute the strength and value of Lamar University's marks.