Public Relations

Public relations is a broad term that encompasses a multitude of communication functions that a Fortune 500 company, a small nonprofit, a celebrity brand, or a college will need:

    • marketing communication
    • public affairs
    • community relations
    • social media outreach
    • crisis communication, issues management, and image repair
    • employee communication
    • media relations

This program integrates communication theory with practical application, and students are able to develop a portfolio of skills and abilities valuable to any employer:

    • critical thinking
    • problem-solving
    • effective listening
    • trend awareness
    • persuading
    • effective written communication

To learn more, visit or call 409-880-8153.


public relations