Public Relations
Public relations is a broad term that encompasses a multitude of communication functions that a Fortune 500 company, a small nonprofit, a celebrity brand, or a college will need:
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- marketing communication
- public affairs
- community relations
- social media outreach
- crisis communication, issues management, and image repair
- employee communication
- media relations
This program integrates communication theory with practical application, and students are able to develop a portfolio of skills and abilities valuable to any employer:
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- critical thinking
- problem-solving
- effective listening
- trend awareness
- persuading
- effective written communication
To learn more, visit lamar.edu/communication or call 409-880-8153.