Certificate in Public Relations

Jump ahead in your career! Learn about public relations.

Public relations is a growing field of interest and employment. According to the Bureau of Labor Statistics Occupational Outlook Handbook, “Employment of public relations specialists is projected to grow 6 percent from 2014 to 2024, about as fast as the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth.” Public relations is a broad term that encompasses a multitude of communication functions that a Fortune 500 company, a small nonprofit, a celebrity brand, or a college will need:

  • marketing communication
  • public affairs
  • community relations
  • social media outreach
  • crisis communication, issues management, and image repair
  • employee communication
  • media relations

This certificate integrates communication theory with practical application, and students are able to develop a portfolio of skills and abilities valuable to any employer: critical thinking, problem-solving, effective listening, trend awareness, persuading, and effective written communication.

This focus allows students to explore various career paths in:

  • public relations
  • political affairs
  • lobbying and public policy
  • community relations
  • human resources/employee communication
  • new media and social media
  • marketing communication
  • advertising

Courses:

The certificate will require 15 credit hours. The following classes that are in the catalog will be required to receive the certificate. Students must earn a C or higher in each class to obtain the certificate.


  • COMM 4383: Persuasion
  • COMM 2362: Introduction to Public Relations
  • COMM 3362: Public Relations Writing
  • COMM 4360: Communication Research
  • Choose one class:
    • COMM 4362: Public Relations Cases and Campaigns
    • COMM 4370: Issues Management

To learn more about the program, contact the Department of Communication at 409-880-8153 or communication@lamar.edu