Hip Hop Public Health Programming
Mission & Vision
Hip Hop Public Health is a 501(c)3 organization with a mission to foster positive health behavior change through the transformative power of hip-hop music. Based in New York City, Hip Hop Public Health works to empower youth around the globe with the knowledge and skills to make healthier choices.
Founded by Columbia University Neurologist Dr Olajide Williams (A.K.A “The Hip Hop Doc”) and iconic artist, Doug E. Fresh, Hip Hop Public Health works with socially conscious artists, musicians, nutritionists, educators and public health experts such as Ashanti, Darryl DMC McDaniels, Jordin Sparks and Ariana Grande to create scalable, highly engaging, culturally relevant music and multimedia “edutainment” tools designed to improve youth health literacy and promote health equity. They aim to make the healthy choice the cool choice.