Communication (B.S.) Concentration in Advertising
Degree: Bachelor of Science
Major: Communication
Concentration: Advertising
Total Hours: 120
The bachelor’s degree program in communication prepares students for careers in advertising, broadcasting, film, journalism, or public relations and requires each student to complete a required departmental core curriculum of ten courses (30 hours).
This program serves as an appropriate curriculum for those who wish to have a career as a communication practitioner or pursue professional or graduate studies.
| Code | Title | Hours |
|---|---|---|
| General Education Core Curriculum | ||
| Communication | ||
| ENGL 1301 | Composition I | 3 |
| COMM 1315 | Public Speaking I | 3 |
| Mathematics | ||
| MATH 1332 | Contemporary Mathematics I | 3 |
| Life and Physical Sciences | ||
| Select two of the following: | 6 | |
| General Biology (Non-Science Majors) | ||
| Plants and Human Society (Non-Majors) | ||
| Environmental Science | ||
| Chemistry for Allied Health Sciences | ||
| Biochemistry for Allied Health Sciences | ||
| General Chemistry I | ||
| General Chemistry II | ||
| Introductory Environmental & Physical Geology | ||
| Elementary Physics I Lecture | ||
| Elementary Physics II Lecture | ||
| Introduction to Astronomy Lecture | ||
| Space Exploration | ||
| Language, Philosophy and Culture | ||
| Select one of the following: | 3 | |
| Introduction to Deaf Studies | ||
| Close Reading II | ||
| British Literature | ||
| American Literature | ||
| World Literature | ||
| African-American Literature | ||
| Intermediate French II | ||
| Philosophy of Knowledge | ||
| Ethics | ||
| Intermediate Spanish II | ||
| Creative Arts | ||
| Select one of the following: | 3 | |
| Art Appreciation | ||
| Art History I | ||
| The Art of Computer Game Development | ||
| Dance Appreciation | ||
| Music Appreciation | ||
| Jazz History and Appreciation | ||
| History of Rock and Roll | ||
| Film Appreciation | ||
| The Art of Computer Game Development | ||
| Arts and Ideas | ||
| Theatre Appreciation | ||
| American History | ||
| Select two of the following: | 6 | |
| U S History I 1763-1877 | ||
| U S History II Since 1877 | ||
| Texas History | ||
| Government/Political Science | ||
| POLS 2301 | Intro to American Government I | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| Social and Behavioral Sciences | ||
| Select one of the following: | 3 | |
| Principles and Policies | ||
| General Psychology | ||
| Introduction to Sociology | ||
| Component Area Option | ||
| ENGL 1302 | Composition II | 3 |
| MATH 1342 | Statistics | 3 |
| Required Major Courses | ||
| Communication Core | ||
| COMM 1311 | Introduction to Communication | 3 |
| COMM 1373 | Media Writing | 3 |
| COMM 1307 | Intro Mass Comm | 3 |
| COMM 1318 | Interpersonal Communication | 3 |
| COMM 4340 | Organizational Communication | 3 |
| Select two of the following: | 6 | |
| Broadcast Announcing | ||
| Performance Studies | ||
| Advanced Public Speaking | ||
| Argumentation and Critical Thinking | ||
| Interviewing | ||
| TV Writing & Performing | ||
| Select three of the following: | 9 | |
| Intercultural Communication | ||
| Psychology of TV and Film | ||
| Film Theory | ||
| Pop Culture Theories | ||
| Rhetorical Theory & Criticism | ||
| Communication Law | ||
| Nonverbal Communication | ||
| Political Communication | ||
| Persuasion | ||
| Communication Theory | ||
| Advertising Courses | ||
| COMM 2371 | Advertising Principles and Practices | 3 |
| COMM 3361 | Desktop Publishing | 3 |
| COMM 4365 | Social Media Campaigns | 3 |
| COMM 3371 | Advanced Advertising | 3 |
| COMM 4380 | Advertising Campaign Strategies | 3 |
| ARTS 3352 | 3D Graphics | 3 |
| MKTG 3310 | Principles of Marketing | 3 |
| MKTG 4360 | Marketing Research | 3 |
| General Electives | ||
| ARTS 3351 | 2D Graphics | 3 |
| ECON 1301 | Principles and Policies | 3 |
| COMM 3364 | Foundations of Social Media | 3 |
| Select 15 hours of electives, 6-15 Advanced (3000-4000 level) | 15 | |
| Total Hours | 120 | |
| First Year | ||
|---|---|---|
| Fall | Hours | |
| ENGL 1301 | Composition I 1 | 3 |
| COMM 1311 | Introduction to Communication | 3 |
| MATH 1332 | Contemporary Mathematics I | 3 |
| COMM 1318 | Interpersonal Communication | 3 |
| COMM 2371 | Advertising Principles and Practices | 3 |
| Hours | 15 | |
| Spring | ||
| ENGL 1302 | Composition II 1 | 3 |
| MATH 1342 or PSYC 2317 |
Statistics (Component Option Core) 1,2 or Introduction to Statistical Methods |
3 |
| COMM 1315 | Public Speaking I | 3 |
| COMM 1307 | Intro Mass Comm | 3 |
| COMM 1373 | Media Writing | 3 |
| Hours | 15 | |
| Second Year | ||
| Fall | ||
| HIST 1301 | U S History I 1763-1877 | 3 |
| COMM: PERFORMANCE 2, 3 | 3 | |
| Science Core (030) 1, 2 | 3 | |
| Creative Arts Core (050) 1, 2 | 3 | |
| PSYC 2301 |
General Psychology (Social Science Core) 1, 2 or Introduction to Sociology or Principles and Policies |
3 |
| Hours | 15 | |
| Spring | ||
| HIST 1302 | U S History II Since 1877 1 | 3 |
| COMM: PERFORMANCE 2, 3 | 3 | |
| Science Core (030) 1, 2 | 3 | |
| Language, Philosophy, Culture Core (040) 1, 2 | 3 | |
| Hours | 12 | |
| Summer | ||
| ARTS 3351 | 2D Graphics | 3 |
| ARTS 3352 | 3D Graphics | 3 |
| Hours | 6 | |
| Third Year | ||
| Fall | ||
| COMM 3361 | Desktop Publishing | 3 |
| COMM | Theory 2, 4 | 3 |
| COMM 3371 | Advanced Advertising | 3 |
| POLS 2301 | Intro to American Government I | 3 |
| COMM 3364 | Foundations of Social Media | 3 |
| Hours | 15 | |
| Spring | ||
| COMM | Theory 2, 4 | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| COMM 4365 | Social Media Campaigns | 3 |
| General Elective 2 | 3 | |
| MKTG 3310 | Principles of Marketing | 3 |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| COMM | Theory 2, 4 | 3 |
| MKTG 4360 | Marketing Research | 3 |
| Advanced Elective | Any 3000-4000 2 | 3 |
| Advanced Elective | Any 3000-4000 2 | 3 |
| Advanced Elective | Any 3000-4000 2 | 3 |
| Hours | 15 | |
| Spring | ||
| COMM 4340 | Organizational Communication | 3 |
| COMM 4380 | Advertising Campaign Strategies | 3 |
| Advanced Elective | Any 3000-4000 2 | 3 |
| Advanced Elective | Any 3000-4000 2 | 3 |
| Hours | 12 | |
| Total Hours | 120 | |
- 1
Core Curriculum Course
- 2
Students should meet with their academic advisor to choose their best option
- 3
From COMM 2331 Broadcast Announcing, COMM 3335 Argumentation and Critical Thinking, COMM 2341 Performance Studies, COMM 3315 Advanced Public Speaking, COMM 3340 Interviewing, COMM 3385 TV Writing & Performing
- 4
From COMM 3301 Intercultural Communication, COMM 3345 Race, Gender and Media, COMM 3370 Psychology of TV and Film, COMM 3375 Film Theory, COMM 3378 Pop Culture Theories, COMM 3390 Conflict Management and Small Group Communication, COMM 4300 Communication Senior Seminar, COMM 4301 Rhetorical Theory & Criticism, COMM 4320 Nonverbal Communication, COMM 4330 Ethics, Media & Society, COMM 4340 Organizational Communication, COMM 4360 Research Methods Communication, COMM 4381 Political Communication