General Business (BBA) Concentration in Advertising Communications
Degree: Bachelor of Business Administration
Major: Advertising
Total Hours: 120
| Code | Title | Hours |
|---|---|---|
| General Education Core Curriculum | ||
| Communication | ||
| ENGL 1301 | Composition I | 3 |
| COMM 1321 | Business and Professional Speech | 3 |
| Mathematics | ||
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
| Life and Physical Sciences | ||
| Select two of the following: | 6 | |
| General Biology (Non-Science Majors) | ||
| Plants and Human Society (Non-Majors) | ||
| Environmental Science | ||
| Chemistry for Allied Health Sciences | ||
| Biochemistry for Allied Health Sciences | ||
| General Chemistry I | ||
| General Chemistry II | ||
| Introductory Environmental & Physical Geology | ||
| Elementary Physics I Lecture | ||
| Elementary Physics II Lecture | ||
| Introduction to Astronomy Lecture | ||
| Space Exploration | ||
| Language, Philosophy and Culture | ||
| ENGL 2300 | Close Reading II (Ethics and Literature) | 3 |
| or PHIL 2306 | Ethics | |
| Creative Arts | ||
| Select one of the following: | 3 | |
| Art Appreciation | ||
| Art History I | ||
| Film Appreciation | ||
| The Art of Computer Game Development | ||
| Dance Appreciation | ||
| Music Appreciation | ||
| Jazz History and Appreciation | ||
| History of Rock and Roll | ||
| Arts and Ideas | ||
| Theatre Appreciation | ||
| American History | ||
| Select two of the following: | 6 | |
| U S History I 1763-1877 | ||
| U S History II Since 1877 | ||
| Texas History | ||
| Government/Political Science | ||
| POLS 2301 | Intro to American Government I | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| Social and Behavioral Sciences | ||
| ECON 2301 | Principles of Economics I Macro 1 | 3 |
| or ECON 2302 | Principles of Economics II Micro | |
| Component Area Option | ||
| ENGL 1302 | Composition II | 3 |
| BUAL 2305 | Business Statistics 2 | 3 |
| Required Major Courses | ||
| College of Business Core | ||
| ACCT 2301 | Introduction to Financial Accounting | 3 |
| ACCT 2302 | Introduction to Managerial Accounting | 3 |
| BULW 1370 | Business Environment and Public Policy | 3 |
| BULW 3310 | Business Law | 3 |
| FINC 3310 | Principles of Finance | 3 |
| MGMT 3300 | Introduction to Critical Thinking and Business Decision Making | 3 |
| MGMT 3310 | Principles of Organizational Behavior and Management | 3 |
| MGMT 3320 | Production Management | 3 |
| MGMT 4370 | Strategic Analysis | 3 |
| MISY 1373 | Introduction to Business Technologies | 3 |
| MISY 3310 | Principles of MIS | 3 |
| MKTG 3310 | Principles of Marketing | 3 |
| ECON 2301 | Principles of Economics I Macro 1 | 3 |
| or ECON 2302 | Principles of Economics II Micro | |
| Select one of the following: | 3 | |
| Major Specialization | ||
| ARTS 3351 | 2D Graphics | 3 |
| ARTS 3352 | 3D Graphics | 3 |
| COMM 4380 | Advertising Campaign Strategies | 3 |
| MKTG 3360 | Consumer Behavior | 3 |
| MKTG 4340 | Marketing Promotion | 3 |
| COMM 3361 | Desktop Publishing | 3 |
| or COMM 4365 | Social Media Campaigns | |
| Elective Courses | ||
| International or Cultural Component | ||
| International Business Law | ||
| International Trade | ||
| International Finance | ||
| International Business | ||
| International Marketing | ||
Any course taken on a Lamar-sponsored study abroad program | ||
Any course transferred from an institution with a study-abroad agreement with Lamar | ||
| Business Electives | ||
| Two College of Business 3000-4000 Level courses 3 | 6 | |
| Additional Electives | ||
| Free Electives 3 | 12 | |
| Total Hours | 120 | |
- 1
One of these courses will be used to satisfy the Social and Behavioral Sciences requirement for the General Education Core. Since it is also required for the College of Business Core, it will be factored into the College of Business GPA.
- 2
BUAL 2305 Business Statistics will be used to satisfy one of the Component Area Options in the General Education Core. Since it is also required for the College of Business Core, it will be factored into the College of Business GPA.
- 3
Consult with advisor for elective options.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| ENGL 1301 | Composition I | 3 |
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
| BULW 1370 | Business Environment and Public Policy | 3 |
| COMM 1321 | Business and Professional Speech | 3 |
| Creative Art Core | 3 | |
| Hours | 15 | |
| Spring | ||
| ENGL 1302 | Composition II | 3 |
| MISY 1373 | Introduction to Business Technologies | 3 |
| HIST 1301 | U S History I 1763-1877 | 3 |
| POLS 2301 | Intro to American Government I | 3 |
| Life/Physical Science Core | 3 | |
| Hours | 15 | |
| Second Year | ||
| Fall | ||
| ACCT 2301 | Introduction to Financial Accounting | 3 |
| POLS 2302 | Intro/American Government II | 3 |
| ECON 2301 | Principles of Economics I Macro | 3 |
| HIST 1302 | U S History II Since 1877 | 3 |
| Life/Physical Science Core | 3 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2302 | Introduction to Managerial Accounting | 3 |
| ENGL 2300 or PHIL 2306 |
Close Reading II or Ethics |
3 |
| ECON 2302 | Principles of Economics II Micro | 3 |
| BUAL 2305 | Business Statistics | 3 |
| MGMT 3300 | Introduction to Critical Thinking and Business Decision Making | 3 |
| Hours | 15 | |
| Third Year | ||
| Fall | ||
| MGMT 3310 | Principles of Organizational Behavior and Management | 3 |
| FINC 3310 | Principles of Finance | 3 |
| MKTG 3310 | Principles of Marketing | 3 |
| BULW 3310 | Business Law | 3 |
| ARTS 3351 | 2D Graphics | 3 |
| Hours | 15 | |
| Spring | ||
| MGMT 3320 | Production Management | 3 |
| MISY 3310 | Principles of MIS | 3 |
| COMM 3361 or COMM 4365 |
Desktop Publishing or Social Media Campaigns |
3 |
| MKTG 3360 | Consumer Behavior | 3 |
| ARTS 3352 | 3D Graphics | 3 |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| 3000-4000 Business Elective | 3 | |
| International/Cultural Component | 3 | |
| Free Elective | 6 | |
| MKTG 4340 | Marketing Promotion | 3 |
| Hours | 15 | |
| Spring | ||
| MGMT 4370 | Strategic Analysis | 3 |
| COMM 4380 | Advertising Campaign Strategies | 3 |
| Free Elective | 6 | |
| 3000-4000 Business Elective | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |