Vivek Natarajan

Contact

Dr. Vivek Natarajan
Professor of Marketing
Department of Business 

 

Phone: (409) 880- 8643
Email: vnatarajan@lamar.edu
Office: Galloway Business Building Room 251

Ph.D.   University of Texas at Arlington
M.B.A.   Panjab University,  Chandigarh, India
B.E.   University Visvesvaraya College of Engineering, Bangalore University,  Bangalore,India

Courses Taught

M.B.A.:

Global Enrichment  
Healthcare Economics 
Healthcare Entrepreneurship 
Marketing Management 
Special Topics in Management 
Supply Chain Management 

Bachelors:

Marketing Management 
Marketing Promotion 
Principles of Marketing 
Seminar on Entrepreneurship 
Special Problems in Business 

Courses taught, but not in the Schedule:

Consumer Behavior,Marketing Research,International Marketing 

Professional Experience

Academic Experience 

Professor, Lamar University (August, 2020 - Present), Beaumont, Texas.

Associate Professor, Lamar University (September, 2012 - August, 2020), Beaumont, Texas. Teaching courses in Marketing and Business, Publish Scholarly articles, Service to Department, College, University, and Discipline.

Assistant Professor, Lamar University (August, 2006 - August, 2012), Beaumont, Texas. 

Service

Service to the Institution     

Department Assignments

Chair:
2012-2013:  Marketing Faculty Group  

 
Faculty Advisor:
2017-2018:  MKTG 4310 - Service Learning Project for Children's Museum of Southeast Texas  
2016-2017:  MKTG 4340 - Service Learning Project for Humane Society of Southeast Texas  
2015-2016:  MKTG 4340 - Service Learning Project for Healthy Southeast Texas / Beaumont Healthy Living Foundation  
2013-2014:  Elizabeth Files  
2013-2014:  Kathleen Broussard  
2012-2013:  American Marketing Association  

 

College Assignments  

Assurance of Learning - Institutional Service:
2015-2016:  Common question coordinator for Principles of Marketing  

 

Chair:
2015-2016 – 2017-2018:  Engagement & Innovation Committee (Co-Chair)  
2014-2015:  External Relations Task Force, Strategic Planning for College of Business  

 

Faculty Sponsor:
2007-2008 – 2008-2009:  American Marketing Association Lamar Chapter Advisor  

 

Member:
2020-2021:  College of Business Strategic Planning (task force - Engagement Innovation & Impact)  
2019-2020:  General Business Programs  
2019-2020:  Graduate Programs  
2014-2015:  Accreditation and Assessment Committee Lamar University
2015-2016:  Served as a member of the search committee for the Coordinator of Marketing of College of Business Administration. Reviewed resumes and part of the interview panel  
2013-2014:  Accreditation/Assessment Committee    
2013-2014:  Personnel Committee Lamar University  
2012-2013:  COB Academic Lecture Series committee  
2009-2010 – 2013-2014:  Multicultural Enhancement Committee Lamar University  
2007-2008 – 2014-2015:  General Business Program Committee Lamar University  

 

University Assignments

Committee Chair:
2019-2020:  Student Success Committee of Faculty Senate  
2018-2019:  Ad Hoc Strategic Issues Task Force of the Faculty Senate  
2017-2018:  Faculty Senate President  
2015-2016:  Senate Faculty Issues Committee  

 

Committee Member:
2019-2020 – 2020-2021:  Lamar University Handbook Advisory Committee  
2018-2019 – 2019-2020:  Lamar University Strategic Planning Core Group
2017-2018:  Search Committee for College of Business Dean  
2016-2017:  Faculty Handbook review group with Kevin Smith  
2015-2016 – 2016-2017:  Faculty Senate Vice President and Member of the Executive
2013-2014 – 2015-2016:  Research Council  
2013-2014:  Senate Ad-hoc Committee on Minutes and Roberts Rules of Order  
2012-2013:  Search Committee for Associate Provost for Research and Sponsored Programs  
2009-2010:  Search Committee for Director of Faculty Development  
2007-2008 – 2008-2009:  Library Committee  

 

Other Institutional Service Activities:
2014:  MKTG 4340 class  

 

State-wide Assignments  

Member:
2019-2020:  Vice President, TSUS Council of Faculty Senates  

 

Dissertation Assignments
Other Institutional Service Activities:
2010-2011:  Member for the Oral defense of thesis of Honors Student  
Service to the Profession  

 

Service to the Profession

Academic Conference: Discussant
2009:  Society for Marketing Advances Annual Meeting, New Orleans, Louisiana.  Served as Discussant for the Healthcare track of Society for Marketing Advances Annual Meeting.

 

Board Member: PRJ Editorial Review Board
2010 – 2011:  Journal of Indian Business Research.
2009 – 2011:  Business Studies Journal.  Serving as the member of the editorial board for Business Studies Journal.
2009 – 2011:  ACADEMY OF MARKETING STUDIES JOURNAL.  Serving as the member of the editorial board of ACADEMY OF MARKETING STUDIES JOURNAL.
2009 – 2011:  International Journal of Pharmaceutical and Healthcare Marketing.  Served as member of editorial board of International Journal of Pharmaceutical and Healthcare Marketing.

 

Board of Directors: Moderate Involvement
2017:  Academy of Collegiate Marketing Educators Conference, Little Rock, Arkansas.  Served as Immediate Past President of ACME and on the Board of Directors for ACME
2014 – 2016:  Federation of Business Discipline, Houston, Texas.  Serving as Program chair for the 2015 ACME Annual Meeting. Solicitation of papers, managing tracks, program development, inviting key speakers, developing proceedings, and conducting the program.

 

Board of Directors: Substantial Involvement
2017: Federation of Business Discipline, Albuquerque, New Mexico.  Elected as Vice-President and General Program Chair Elect at the meeting Little Rock in 2017. Serving as Vice-President and General Program Chair Elect for 2018 Albuquerque meeting.  
2016:  Association of Collegiate Marketing Educators Conference, Dallas, Texas.  Serving as VP-membership


Chair: Committee / Task Force
2016:  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.

 

Chair: Conference / Track / Program
2018:  46th Annual Conference March 13 - 16, 2019 Hyatt Regency Houston, Houston, Texas, Houston, Texas.
2016:  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
2008:  Academy of Marketing Education Educators Annual Meeting, Houston, Texas.  Served as Track chair for marketing strategy track.
2008:  Academy of Marketing Education Educators Annual Meeting, Houston, Texas.  Served as Co-Track Chair for the consumer behavior track.

 

Editor: Book / Textbook
2009 – 2011:  International Journal of Pharmaceutical and Healthcare Marketing.  Served as the Book Review Editor for International Journal of Pharmaceutical and Healthcare Marketing.
2008:  International Journal of Pharmaceutical and Healthcare Marketing, Montclair, New Jersey.  Serve as Book Review editor for international Journal of Pharmaceutical and Healthcare Marketing

 

Leadership role in professional/scientific society
2020: Federal of Business Disciplines, San Antonio, Texas.  Served as the member of the President of Federation of Business Disciplines for the 47th Annual Meeting in San Antonio in March 2020. This leadership position was the culmination of a journal of professional service that began in 2005 when volunteered for Association of Collegiate Marketing Educators. Since then, I served a track chair for numerous years. I was elected in 2012 to serve as Secretary in 2013, Vice President- Membership in 2014, Program Chair in 2015,and President in 2016. I ran for the election for the position of General Program Chair of Federation of Business Disciplines in 2017, was elected by the board comprising of ten professional organizations to be the Program Chair. I served as Program Chair Elect in 2018 and Program Chair for the 46 Annual Meeting in 2019 in Houston. 
2019:  Federal of Business Disciplines, San Antonio, United States of America.  President, FBD,2018-19
2016:  Association of Collegiate Marketing Educators Conference, Oklahoma City, Oklahoma.  Served as President
2016:  Academy of Collegiate Marketing Educators Conference, Houston, Texas.  Served as President from March 2015.
Reviewer: Ad Hoc Reviewer for a Journal
2008:  Journal of Business and Management, Orange, California.  Reviewed a manuscript for the journal-manuscript-S08N001.
2008:  Journal of Services Marketing, Montclair, New Jersey.  Reviewed manuscripts for the special issue of Journal of Services Marketing on Call Center Services.

 

Service to the Community    

Member of a Committee
2008:  External examiner for Doctoral Project Work (University of Northern Virginia)
2008:  External examiner for Doctoral Project Work (University of Northern Virginia), External examiner of Doctoral Dissertation Committee of Brook Teng, School of Management, University of Northern Virginia

 

Speech / Presentation at a Community Meeting
2020:  ICSI- International Chamber for Service Industry, India, I host a webinar every week with Dr. Gulshan Sharma,Director General of International Chamber for Service Industry. ICSI is an organization dedicated to strategically developing Service Industry, principally supporting various ministries in the Union Govt. / State Govts., Institutes & Corporate, various Global Associations / Chambers / Network platforms and is actively involved in Policy Framework, Formulating Innovative strategies for Human Resource Development and to link NRIs / Professionals / Corporate sector for win-win sequential flow of research, innovation through global network. ISCIS serves as a link between India and the 30 Million strong Indian diaspora spread across the globe with Global partners in order to empower the Service Industry. The chamber initiated a Global webinar series -“Making Education Relevant” and Youth Empowerment through Confluence of Global Educators, Policy Makers, Education empowerment strategists, Technocrats and other stakeholders who are directly or indirectly associated with school / collegeac / university / polytechnic and other education systems. The focus of this effort is to empower the Indian Society through - Education, Skilling and Entrepreneurship in the best possible way - sharing new Ideas, pooling in best Education Practices, Youth empowerment, empowering MSME sector, and joint research and innovation partnership between India and ASEAN Countries.

Intellectual Contributions

Refereed Articles 

  • Natarajan, V., Radhakrishnan, N., Sen, K. C., & Broussard, K. (in press, 2020).  An Empirical Vocal Analysis of Risks versus Rewards in Direct-to-Consumer Television Ads.   Academy of Marketing Studies Journal (The), 25 (2), 16.
  • Joshi, P., Ghosh, K., Natarajan, V., & Mandal, P. (2020).  Healthcare Access and Socio-Economic Conditions in Prevalence of Metabolic Syndrome: Evidence from 2015 BRFSS Study.   International Journal of Business Excellence, 21 (3), 429-443.
  • Allen, L., Slaydon, J., & Natarajan, V. (2019).  Currency Volatility and Trade Factors Driving Housing Prices in India.   Journal of Finance and Accountancy, 26 (January).
  • Gibic, A., Natarajan, V., & Sen, K. C. (2018).  Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland.   International Journal of Business Forecasting and Marketing Intelligence, 4 (3).
  • Cavaliere, F. J., Mulvaney, T., Swerdlow, M., Bandyopadhyay, S., & Natarajan, V. (2017).  Prohibiting Gray Market Prescription Drugs: The Ethical Dimensions.   Southern Law Journal, XXV, 91-111.
  •  Allen, L., & Natarajan, V. (2017).  The Impact of Exchange Rate Volatility on the Channels of Monetary Policy.   Journal of Emerging Markets, 21 (1-2).
  • Jain, V., Bharadwaj, K., Bansal, A., & Natarajan, V. (2016).  Discovering the Changes in Gendering of Products: Case of Woman in 'Bikerni Community' in India.   Border Crossing, 6 (2), 169-194.
  • Sharma, T., Mangalaraj, G., & Natarajan, V. S. (2016).  E-governance in developing countries: a case study of E-Disha initiative in the Indian state of Haryana.   International Journal of Indian Culture and Business Management, 13 (1), 17, doi: http://dx.doi.org/10.1504/IJICBM.2016.077638.
  • Jain, V., Bharadwaj, K., Bansal, A., & Natarajan, V. (in press, 2016).  "Discovering the Changes in Gendering of Products: Case of Woman in 'Bikerni Community' in India".   Border Crossing.
  • Cavaliere, F. J., Mulvaney, T., Swerdlow, M., Bandyopadhyay, S., & Natarajan, V. (in press, 2016).  Prohibiting Gray Market Prescription Drugs: The Ethical Dimensions.   Southern Law Journal.
  • Norman, S., Natarajan, V. S., & Sen, K. (2015).  Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Journal of Higher Education Theory and Practice, 5 (5), 10.
  • Chadha, S. K., Singh, B., & Natarajan, V. S. (2014).  Interaction among Foreign Direct Investment, Economic Growth and Foreign Trade: Evidence from India and China.   International Journal of Process Management and Benchmarking, 4 (2), 21, doi: 10.1504/IJPMB.2014.060405.
  • Allen, L., Natarajan, V. S., & Price, D. (2012).  Social and Cultural Factors as a Determinate Of ICT Expenditures: An Empirical Study.   International Journal of Information Systems and Change Management, 6 (2), 9, doi: 10.1504/IJISCM.2012.051147.
  • Allen, L., Kenyon, G., & Natarajan, V. S. (2012).  The regional impact of monetary policy on house prices.   International Journal of Business Innovation and Research, 6 (12), 391-400, doi: 10.1504/IJBIR.2012.047273.
  • Sharma, T., Turka, S., & Natarajan, V. (2012).  Qualitative factors as a determinant of firm location: a case study of paddy processing industry in northern India.   International Journal of Indian Culture and Business Management, 5 (2), 111-131.
  • Sen, K. & Natarajan, V. S. (2012).  Organic Growth ----- A Taxonomic Perspective.   International Journal of Business Excellence, 5 (1/2), 130-139.
  • Natarajan, V. S., Parayitam, S., & Sharma, T. (2012).  The relationship between web quality and user satisfaction: The Moderating Effects of Security and Content.   International Journal of Business Excellence, 5 (1/2), 52-76.
  • Natarajan, V. S. & Sen, K. C. (2011).  Antecedents of population health across US States - An Empirical Investigation.   Journal of Management Policy and Practice, 12 (2), 97-102.
  • Dyson, J., Natarajan, V. S., & Sen, K. (2011).  M&D Supply Case A: Stuff Happens.   Journal of International Academy for Case Studies.
Refereed Proceedings 
  • Natarajan, V., Ahmed, I., & Sen, K. C. (2016).  Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference.
  • Natarajan, V., Sen, K., & Ahmed, I. (2016).  Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014).  An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures.   Academy of Marketing Science Annual Conference.
  • Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014).  Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads.   Business and Health Administration Association (BHAA) Conference.
  • Bandyopadhyay, S. & Natarajan, V. (2014).  GRAY MARKETING IN PRESCRIPTION DRUGS.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. S. & Godkin, L. (2014).  "Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: A Preliminary Empirical Investigation,".   Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013).  UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Mukherjee, A. (2013).  UNDERSTANDING THE DRIVERS OF MEDICAL TOURISM: AN EXPLORATORY EMPIRICAL STUDY.   Business and Health Administration Association (BHAA) Conference.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013).  AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference.
  • Dyson, J., Natarajan, V., & Sen, K. (2013).  M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association.
  • Joonas, K. & Natarajan, V. S. (2012).  Imperative for Green Marketing in India: A Conceptual Research of Beliefs and Attitudes of Business Students.   Academy of Marketing Education Educators Annual Meeting.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2012).  Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012).  Literature states that environmental concern has increased over the last decades. Business and marketing take a green approach due to strategic compulsions. There is a gap in the literature pertaining to the greening of business and marketing in India. Mo.   Business and Health Administration Association (BHAA) Conference.
  • Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply David and Goliath.   Allied Academies 2010 Spring International Conference.
  • Sund, J., Natarajan, V., Kalyanaram, G., & Sharma, T. (2011).  Evolution of GSM Technology Market in India: A Bass Model Approach.   International conference in Marketing, IIM Lucknow, India.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2011).  Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas.   Society for Marketing Advances Annual Meeting.
  • Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011).  Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano.   Association of Collegiate Marketing Educators Conference.

Non-Refereed Proceedings 

Full Paper

  • Natarajan, V., Wei, Y., Fang, J., & Joshi, P. (2017).  Drivers of Childhood Obesity: An Empirical Study.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Sharma, Dr. Tejinder, & Rani, N. (2017).  Impact of Extrinsic and Intrinsic R&D Enablers on New Product Development: Insights from a qualitative study in Northern India.   Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V., Joshi, P., Ghosh, K., & Mandal, P. (2017).  An Empirical Assessment of the Impact of Health Care Access on Metabolic Syndrome: Evidence from 2015 BRFSS Study.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Karani, K. (2016).  Medical Tourism in India: Prospects and Problems.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Ahmed, I. (2016).  The Emergence of Yoga in Healthcare: A Review of Themes and Issues.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Martin, J. (2016).  Looking East: A Qualitative Study of Business Majors' Study Abroad Experiences in China.   Academy of Marketing Education Educators Annual Meeting.
  • Natarajan, V. & Ahmed, I. (2016).  Blue Bells of Alarm: Can a Strong Brand Relationship Mitigate a Product Harm Crisis?   Association of Collegiate Marketing Educators Conference.
  • Natarajan, V. & Allen, L. (2015).  The Medical Loss Ratio Requirement as an Instrument for Efficient Management of Health Care: An Empirical Investigation of Insurance premiums after ACA 2010.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Ahmed, I. (2015).  To Buy or Not to Buy: An Analysis of Factors that Impact Students' Purchase and Use of Educational Supplements.   Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V. & Dyson, J. (2015).  Eastbound: Key Take-aways from a China Study Abroad Program.   Association of Collegiate Marketing Educators Conference.

Abstract Only

  • Ahmed, I. & Natarajan, V. (2016).  A Comparison of Asian Innovation Models.   11th Asia-Pacific Business Research Conference.
  • Natarajan, V. & Norman, S. (2015).  Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Business and Health Administration Association (BHAA) Conference.

Presentation of Refereed Papers 

  • Ahmed, I. & Natarajan, V. (2018). Patronage of Small Business Retailers: A Framework.  12th Nasmei International Marketing Conference 2018, Chennai, India, India.
  • Ahmed, I., Natarajan, V., & Sen, K. C. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference, Dublin, Ireland.
  • Ahmed, I., Natarajan, V., & Sen, K. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference, Dublin, Ireland.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014). An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures.   Academy of Marketing Science Annual Conference, Indianapolis, Indiana.
  • Broussard, K., Natarajan, V., Sen, K. C., & Radhakrishnan, N. (2014). Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Bandyopadhyay, S. & Natarajan, V. (2014, March). GRAY MARKETING IN PRESCRIPTION DRUGS.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Natarajan, V. S. & Godkin, L. (2014, March). Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: A Preliminary Empirical Investigation,".   Academy of Collegiate Marketing Educators Conference, Dallas, Texas.
  • Natarajan, V. & Mukherjee, A. (2013). UNDERSTANDING THE DRIVERS OF MEDICAL TOURISM: AN EXPLORATORY EMPIRICAL STUDY.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference, Monterrey Bay, California.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association, Albuquerque, New Mexico.
  • Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model.   4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Sharma, T., Natarajan, V. S., & Mangalraj, G. (2012, July). E-Governance Adoption by Subsistence Level Citizens: A case study of E-Disha initiative in Indian State of Haryana.   4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Joonas, K. & Natarajan, V. S. (2012, March). "Imperative for Green Marketing in India: A Conceptual Research of Beliefs and Attitudes of Business Students".   Academy of Marketing Education Educators Annual Meeting, New Orleans, Louisiana.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath.   Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011). Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano.   Academy of Collegiate Marketing Educators Conference, Houston, Texas.

Presentation of Non-Refereed Papers 

  • Natarajan, V. (2018). ShrimadhBhagavath Geetha: A birdsview through the lens of a Management Scholar. Invited presentation at 3rd International Seminar on, Kurukshetra, India.
  • Natarajan, V. (2018). "Future of Business Schools and Management Education" - Panel Discussion. Invited presentation at 20th Annual Convention of Strategic Management Forum, India, Tiruchirappalli, India.
  • Natarajan, V. (2018). Keynote address on Management Theory Building in the Indian Context. Invited presentation at 7th National Conference on, Haridwar, India.
  • Natarajan, V. (2018). Spirituality and Management: Keynote Adress. Invited presentation at Paramhansa Yogananda National Conference on Interdisiplinary Approches in Understanding Science, Arts and Spirituality, Shimla, India.
  • Ahmed, I., Natarajan, V., Mehta, S., & Ganesh, G. (2018). Student Satisfaction with Online Courses: Antecedents and Implications for Program Design and Marketing.  Association of Collegiate Marketing Educators Conference, Albuquerque, New Mexico.
  • Cherrier, G., Natarajan, V., & Joshi, P. (2018). The Roles and Impacts of a Career as a Nurse Practitioner, Physician Assistant, and Physician.  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Joshi, P., Ghosh, K., Natarajan, V., & Mandal, P. (2018). Prevalence of Chronic Diseases and Access to Healthcare: Trends Analysis through the Implementation of Affordable Care Act Changes.  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Joshi, P., Ghosh, K., Natarajan, V., & Mandal, P. (2017). An Empirical Assessment of the Impact of Health Care Access on Metabolic Syndrome: Evidence from 2015 BRFSS Study.  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Sharma, Dr. Tejinder, Rani, N., & Natarajan, V. (2017). Impact of Extrinsic and Intrinsic R&D Enablers on New Product Development: Insights from a qualitative study in Northern India.  Academy of Collegiate Marketing Educators Conference, Little Rock, Arkansas.
  • Wei, Y., Fang, J., Joshi, P., & Natarajan, V. (2017). Drivers of Childhood Obesity: An Empirical Study. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Gibic, A., Natarajan, V., & Sen, K. (2017). "Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland," was approved for presentation at NCUR 2017.  NCUR Conference, Memphis, Tennessee.
  • Ahmed, I. & Natarajan, V. (2016). A Comparison of Asian Innovation Models:.   11th Asia-Pacific Business Research Conference, Singapore, Singapore.
  • Karani, K. & Natarajan, V. (2016). Medical Tourism in India: Prospects and Problems.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Natarajan, V. & Ahmed, I. (2016). The Emergence of Yoga in Healthcare: A Review of Themes and Issues.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Escamilla, C., Ahmed, I., Natarajan, V., & Sen, K. C. (2016). Beautiful Mountain Symphony: What Sells Tickets?   Society for Case Research 2016 Conference, Chicago, Illinois.
  • Ahmed, I. & Natarajan, V. (2016, March). Blue Bells of Alarm: Can a Strong Brand Relationship Mitigate a Product Harm Crisis?   Association of Collegiate Marketing Educators Conference, Oklahoma City, Oklahoma.
  • Natarajan, V. & Martin, J. (2016, March). Looking East: A Qualitative Study of Business Majors' Study Abroad Experiences in China.   Academy of Marketing Education Educators Annual Meeting, Oklahoma City, Oklahoma.
  • Allen, L. & Natarajan, V. (2015). The Medical Loss Ratio Requirement as an Instrument for Efficient Management of Health Care: An Empirical Investigation of Insurance premiums after ACA 2010.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Norman, S., Natarajan, V., & Sen, K. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Ahmed, I. & Natarajan, V. (2015). To Buy or Not to Buy: An Analysis of Factors that Impact Students' Purchase and Use of Educational Supplements.   Academy of Collegiate Marketing Educators Conference, Houston, Texas.
  • Dyson, J. & Natarajan, V. (2015). Eastbound: Key Take-aways from a China Study Abroad Program.   Association of Collegiate Marketing Educators Conference, Houston, Texas.
  • Natarajan, V. (2014). Advances in Online Education: Panel Discussion.   Marketing Management Association Fall Educators Conference, San Antonio, Texas.

Grants 

Pending

  • 2020: Weeks, K., Natarajan, V., Slaydon, J., & Chen, D., Grants Applied For U.S. Economic Development Administration – Economic Adjustment Assistance – Title II, Section 209. Total Cost $250,000. "Lamar University Economic Development in Petrochemical Industry., Co-Investigator, U.S. Economic Development Administration.

Funded

  • 2018: Natarajan, V. & Mandal, P., Analysis and Modeling of Resilience of a Port to Natural Disasters employing Systems Dynamics Perspective: A Case Study of the Port of Beaumont PI(s), Principal Investigator, Center for Advances in Port Management, Lamar University. every measure is taken to prevent disasters, unforeseen events can occur. The aftermath of Hurricane Harvey is still fresh in the minds of the Southeast Texas community. In such a situation, the primary task of the port management authority is to be resilient and get to operational readiness in the quickest possible time. This project aims to take a holistic view of port management with a particular focus on its resilience and in identification of strategies in recovery from catastrophic events. Major components (subsystems) of port management system will be identified, in consultation with the Port of Beaumont authorities, and included in a modeling framework. Using System Dynamics methodology, a causal model of port management system will be developed and this will then be converted to a computer model, with appropriate supporting data, to test out long term impacts of catastrophic events. We will employ simulations to test different disaster scenarios. This analysis will be the focus for developing future policies for enhancing port resilience. We expect this study to generate future grant and training opportunities with ports and grant agencies.
  • 2016: Radhakrishnan, N. & Natarajan, V., Lamar University Research Enhancement Grant, Principal Investigator.
  • 2012: Natarajan, V. & Godkin, L., Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: An Empirical Investigation., Principal Investigator, Academic Partnerships 600 North Pearl Street Suite 900 Dallas, Texas 75201. , Lamar University .