Komal Karani

M.B.A.:

International Business 
Marketing Concepts  
Marketing Concepts  
Strategic Cases in Services Marketing and Management 

Bachelors:

Entrepreneurial Market Opportunities 
Principles of Marketing  
Special Problems in Business 

Courses taught, but not in the Schedule:

MGMT 4390
MGMT 5340 

Academic Experience 

Assistant Professor, Associate Professor (2015) of Marketing, Lamar University (2009 - Present), Beaumont, Texas. 

Professional Service 

Chair: Conference / Track / Program
2014:  Association of Collegiate Marketing Educators Conference (National).

Reviewer - Book / Textbook
2013:  McGraw-Hill LearnSmart (International).  

 

Institutional Service 

College Assignments

Chair:
2019-2020:  Student-Faculty Relations (Co-Chair)
2019-2020:  International Business Class Development
2015-2016:  Student-Faculty Relations Committee (Co-Chair)  

Faculty Advisor:
2014-2015 – 2016-2017:  American Marketing Association
2014-2015 – 2016-2017:  Sigma Sigma Rho 
2013-2014 – 2014-2015:  Sigma Sigma Rho
2011-2012 – 2016-2017:  Friends of India Student Association 

Member:
2017-2018:  University Merit Award Selection Committee  
2016-2017 – 2017-2018:  QEP  
2016-2017:  University Grade Review Committee  
2015-2016:  QEP Outreach  
2015-2016 - 2017-2018:  Commencement Committee  
2014-2015:  Registration & Grading Committee  
2014-2015:  Finance Search Committee  
2011-2012 – 2014-2015:  Student-Faculty Relations Committee Lamar University  
2011-2012:  FLC on Sustainability  
2010-2011:  Distance Ed Committee
2009-2010 – 2014-2015:  Student-Faculty Relations Committee Lamar University

 

University Assignments

Member:

 

Faculty Advisor:
2013-2014 – 2019 - 2020:  Sigma Sigma Rho  
2011-2012 – 2019-2020:  Friends of India Student Association  

 

Mentoring Activities:
2017-2018:  McNair Scholar

Other Institutional Service Activities:
2018-2019:  Office of Undergraduate Research  
2016-2017:  Office of Undergraduate Research: Reviewer for Student grant proposals at the OUR
2011-2012:  Faculty Learning Community: Advocate for one of the Faculty Learning Communities proposed by Center for Teaching+Learning Enhancement   

Community Service 

Member of a Committee
2011 – 2013:  Big Idea Challenge, One of the judges at the Big Idea Competition

Other Community Service Activities
2014 – 2015:  Junior Achievement at BISD
2013 – 2014:  Junior Achievement at BISD
2013:  Rodeway Inn,  Worked with the local Rodeway Inn that was struggling and helped them develop a new business model

Speech / Presentation at a Community Meeting
2012:  TAYLOR CAREER & TECHNOLOGY CENTER BUSINESS SUMMIT,  This was a free opportunity in which the community could gain information and tools in many areas of business ranging from getting into careers to operating a business.

Refereed Articles 

• Moss, G., Fraccastoro, K., Flosi, A., & Karani, K. (2020).  Disseminating Information to College Students in a Complex Media Environment.   Business Education Innovation Journal.
• Sheperis, D., & Karani, K. (2019).  Marketing of Professional Counselors.   Journal of Counseling and Development.
• McCollough, J., Karani, K., & Galose, W. (in press, 2016).  Factors Influencing a Consumer's Propensity to engage in a contract.   Southwest Business and Economics Journal.
• Fraccastoro, K. & Karani, K. (2014).  Marketing Small Towns: A Preliminary Investigation.   Journal of Business and Economics Research.
• McCullough, J. & Karani, K. (2014).  The Media's Role in Influencing Perceptions of Housing Values and the Resulting Impact on the Macroeconomy.   Economic Affairs.
• Karani, K., Mulcahy, D., & Sen, K. C. (2014).  There is room at the Inn!: A Case Study.   Journal of International Academy for Case Studies.
• Karani, K., Fraccastoro, K., & Shelton, J. (2013).  The effect of order of prices on customers' confidence levels.   Journal of Management and Marketing Research.

Refereed Proceedings 

• Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020).  Effectively Communicating with College Students in a Social Media Environment.   Academy of Business Research.
• Karani, K. (2018).  Crisis! Do regional loyalties lead to faster recovery.   Academy of Business Research.
• Newton, B., Karani, K., & Fraccastoro, K. (2018).  Event Marketing: A Marketing Study of a sponsored event in a Small Town.   Clute International Conference.
• Karani, K. (2017).  You are in Charge!   Society for Marketing Advances Annual Meeting.
• Karani, K., Sheperis, D., & Sheperis, C. (2016).  Marketing of Professional Counselors: A Study of Best Practices.   Society for Marketing Advances Annual Meeting.
• Karani, K. (in press, 2015).  The Zone of Tolerance.   Academy of Business Research.
• Karani, K. & Fraccastoro, K. (2014).  Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size.   Society for Marketing Advances Annual Meeting.
• McCullough, J., Karani, K., & Galose, W. (2014).  Risk Aversion and Trust with respect to Expenditure Averaging.   Western Economic Association International.
• Fraccastoro, K. & Karani, K. (2013).  An Investigation into the Marketing of Small Cities.   Society for Marketing Advances Annual Meeting.
• Karani, K., Mulcahy, D., & Sen, K. (2013).  There is room at the Inn!: A Case Study.   Allied Academies Spring 2013.
• Karani, K. (2013).  Medical Tourism: The New Wild West?   Academy of Business Research.
• Karani, K. (2012).  Great Product, Terrible Service!   Allied Academies Spring 2012.
• Karani, K., Fraccastoro, K., & Shelton, J. (2012).  The effect of order of prices on customers' confidence levels.   Academic and Business Research Institute.
• Fraccastoro, K. & Karani, K. (2011).  A comparison of promoted social media use in the marketing of colleges and Universities.   Clute Institute Conferences, 2011 Las Vegas Nevada.
• Karani, K., & Fraccastoro, K. (2010).  Resistance to Brand Switching: The elderly Consumer.   International Business & Economics Research Conference.
• Karani, K. (2007).  Brand Switching and the elderly consumer.   Academy of Marketing Science Annual Conference.
• Karani, K. (2006).  The Price is right! Or is it? A study of price as a measure of information and its effect on the consumer's decision making process.  Academy of Marketing Science Annual Conference.

Presentation of Refereed Papers 

• Karani, K. (2021). Forgiving a Loved Brand in the Face of a Transgression: An Exploratory Study.  Academy of Business Research Conference, New Orleans, LA, Virtual.
• Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment.  Academy of Business Research, New Orleans, Louisiana.
• Karani, K. (2018). Crisis! Do regional loyalties lead to faster recovery.  Academy of Business Research, New Orleans, Louisiana.
• Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of a sponsored event in a Small Town.  Clute International Conference, Las Vegas, Nevada.
• Karani, K. (2017). You are in Charge!  Society for Marketing Advances Annual Meeting, Louisville, Kentucky.
• Karani, K., Sheperis, D., & Sheperis, C. (2016). Marketing of Professional Counselors: A Study of Best Practices.   Society for Marketing Advances Annual Meeting, Atlanta, Georgia.
• Karani, K. & Natarajan, V. (2015). Medical tourism in India: Prospects and problems.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
• Karani, K. (2015). The Zone of Tolerance.   Academy of Business Research, New Orleans, Louisiana.
• Karani, K. & Jarrel, J. (2015). BioDiversity: The Spice of Life.   ExxonMobil Bernard Harris Summer Science Camp Fall Forum, Houston, Texas.
• Karani, K. & Fraccastoro, K. (2014). Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size.   Southern Marketing Association Annual Conference, New Orleans, Louisiana.
• McCullough, J. & Karani, K. (2014). Risk Aversion and Trust with Respect to Expenditure Averaging.   Southwestern Social Science Association, San Antonio, Texas.
• Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities.   Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
• Karani, K. (2013). Medical Tourism: The New Wild West?   Academy of Business Research, New Orleans, Louisiana.
• Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study.   Allied Academies Spring 2013, New Orleans, Louisiana.
• Karani, K. (2012). Great Product, Terrible Service!   Allied Academies Spring 2012, New Orleans, Louisiana.
• Fraccastoro, K. & Karani, K. (2011). A comparison of promoted social media use in the marketing of colleges and Universities.   Clute Institute Conferences, 2011 Las Vegas Nevada, Las Vegas, Nevada.
• Karani, K. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Confusion in the Consumer Decision Making Process.   International Academic Conference, New Orleans, Louisiana.
• Karani, K. & Fraccastoro, K. (2010). Resistance to Brand Switching: The elderly Consumer.  International Business & Economics Research Conference, Las Vegas, Nevada.
• Karani, K. (2007). 'Brand Switching and the elderly consumer.'.  Academy of Marketing Science Annual Conference, Miami, Florida.
• Karani, K. G. (2006). 'The Price is right! Or is it? A study of price as a measure of information and its.  Academy of Marketing Science Annual Conference, San Antonio, Texas.