Katherine Fraccastoro

Contact

Dr. Katherine Fraccastoro
Professor of Marketing
Department of Business

 

Phone: (409) 880- 8629
Email: fraccastka@lamar.edu
Office: Galloway Business Building Room 263

Ph.D.   Louisiana State University
M.B.A.   Louisiana Tech University
B.A.   Louisiana Tech University

Courses Taught

M.B.A.:

Tactical Leadership 

Bachelors:

Advanced Marketing Problems 
Consumer Behavior
Principles of Marketing 

Courses taught, but not in the Schedule:

Principles of Retailing, Human Resource Management, Marketing Management, Advertising Management, Integrated Marketing Communications, International Marketing Management, Principles of Organizational Behavior, Business Statistics 

Professional Experience

Academic Experience 

Professor of Marketing, Lamar University (2015 - Present), Beaumont, Texas.

Associate Professor of Marketing, Lamar University (August, 2007 - 2015), Beaumont, Texas. Have taught or teach Principles of Marketing, Consumer Behavior, Entrepreneurial Market Opportunities, Advanced Marketing Problems, Marketing Concepts (graduate.

Assistant Professor, Lamar University (August, 2001 - August, 2007), Beaumont, Texas. Taught Principles of Marketing, Principles of Retailing Management, Consumer Behavior, Promotions, Marketing Management, Entrepreneurial Market Opportunities, Advanced Marketing Problems, Marketing Concepts (graduate), and Principles of Management and Organizational Behavior

Visiting Assistant Professor, Lamar University (August, 1998 - May, 2001), Beaumont, Texas. Taught Principles of marketing, Principles of Retailing Management, Consumer Behavior, Promotion/Integrated Marketing Communications, Principles of Management and Organizational Behavior, and Human Resources

Adjunct Professor, St. Leo College (March, 1995 - December, 1995), Tidewater Center, Langley AFB, Virginia. Taught Principles of Marketing, International Marketing Management, and Advertising Management

Adjunct Professor, Christopher Newport University (August, 1994 - December, 1994), Newport News, Virginia. Taught statistics 

Service

Professional Service 

Academic Conference: Moderator / Facilitator
  • 2019:  Academy of Business Research, Las Vegas, Nevada.
  • 2017:  2017 International Academic Conference on Business, Las Vegas, Nevada.
Reviewer - Article / Manuscript
  • 2018:  Applied Research for Quality of Life Journal (ARQOL).
  • 2015:  Academic and Business Research Institute.
  • 2009:  Academy of Collegiate Marketing Educators Conference.  Reviewed two articles for the 2010 conference.
  • 2007:  Association of Collegiate Marketing Educators Conference.
  • 2004:  Association of Collegiate Marketing Educators Conference.
Reviewer: Conference Paper
  • 2017:  2017 Great Plains Honors Council Conference.   Reviewed 16 conference papers to determine best paper awards.

Institutional Service 

Department Assignments

Chair:
2008-2009:  Search Committe for Assistant Marketing Professor  

Member:
2019-2020:  Department of Management and Marketing Personnel Committee  
2012-2013 – 2014-2015:  Departmental Tenure/Promotion Review Committee  
2012-2013:  Department Chair Evaluation Committee  
2012-2013:  Managment Faculty Search Committee  
2011-2012:  Departmental Tenure Review Committee
2008-2009:  Tenure Committee  

Mentoring Activities:
2009-2010 - 2011-2012 – 2014-2015:  Mentor for Assistant Marketing Professor  

Writing Recommendations:
2020-2021:  Student Recommendations  

 

College Assignments

Chair:
2018-2019:  Assessment and Accreditation  
2000-2001 – 2001-2002:  Undergraduate Curriculum Committee  
Assurance of Learning - Institutional Service:
2020-2021:  Passport Program Participation  
2013-2014:  Business Week Speaker Participation  

 

Faculty Advisor:
2007-2008 - 2011-2012:  Beta Gamma Sigma

Member:
2020-2021:  College of Business Strategic Plannning (task force - Student Outcomes)  
2019-2020 – 2020-2021:  Undergraduate Programs  
2019-2020:  Serach committee for Academic Advisor
2018-2019:  Retention Committee  
2017-2018:  Retention Committee  
2017-2018:  Accreditation and Assessment Committee
2017-2018:  Undergraduate Programs Committee   
2015-2016:  Undergraduate Programs Committee  
2015:  NASCE Questionnaire Revision Committee  
2014-2015:  Accreditation and Assessment Committee Lamar University  
2011-2012 – 2013-2014:  Assessment Committee Lamar University   
2014-2015:  Accreditation and Assessment Subcommittee - B.B.A./M.B.A. Exit Survey Review/Revision  
2013-2014:  Accreditation and Assessment Subcommittee - Mission Statement Revision  
2012-2013:  M.B.A. Exit Exam Grading  
2011-2012:  Accounting Department Chair Review Committee
2011-2012:  Dean's Review Committee  
2011-2012 – 2016-2017:  M.B.A. Exit Exam Grading  
2010-2011 – 2015-2016:  University Merit Award Committee
2007-2008 – 2008-2009:  Search Committee for Accounting Department Chair
2007-2008:  University Merit Award Committee  
2002-2003 – 2006-2007:  Undergraduate Curriculum Committee  
1999-2000 – 2001-2002:  Strategic Planning Committee  
  
Other Institutional Service Activities:
2018-2019:  Attended Spring Board of Advisors Pre-Meeting Reception  

 

University Assignments

Member:
2020-2021:  Honors Council  
2019-2020:  McNair Scholars Oral Defence Committee for Areli Garcia  
2016-2017:  University Merit Award committee  
2014-2015:  Strategic Planning Committee
2014-2015 – 2015-2016:  QEP Steering Committee  
2012-2013 – 2015-2016:  Graduate Faculty    
2014-2015:  External Relations subcommittee for Strategic Planning Committee: 
2011-2012 – 2015-2016:  Honors Council  
2014-2015 – 2015-2016:  QEP Steering Committee  
2014-2015:  Strategic Planning Committee
2007-2008 – 2008-2009:  Search Committee for Associate Provost for Student Retention    

 

Mentoring Activities:
2021:  Honors Council Event  

 

Faculty Advisor:
2000-2001 – 2003-2004:  Lamar Chapter of The American Advertising Federation  

 

Other Institutional Service:
2020-2021:  Graduate Faculty Member  
2016-2017:  Invited Lecture Undergraduate Research Faculty Talk  

 

Community Service 

Chair of a Committee
2014:  LCM Softball Fundraising Tournament

Member of a Committee
2013 – 2014:  Booster Club LCM
2013:  LCM Softball Fundraising Tournament

Other Community Service Activities
2020:  Participant in the City of Orange Trash-Off Event
2013 – 2014:  Booster Club Softball Concessions Manager
2011 – 2014:  First United Methodist Church
2013:  PSG fundraising

Intellectual Contributions

Refereed Articles 

  • Fraccastoro, K., Moss, G., Flosi, A., & Karani, K. (2020).  Disseminating Information to College Students in a Complex Media Environment.   Business Education Innovation Journal.
  • Escamilla, C., Fraccastoro, K., & Blanke, E. (2019).  THE IMPACT OF SOCIAL MEDIA ON FRATERNAL ORGANIZATIONS: ETHICAL CONCERNS.   Journal of Business Case Studies.
  • Escamilla, C., & Fraccastoro, K. (2018).  Comparison of Professional Leadership Program Content to University Leadership Programs.   Journal of the Academy of Business Education.
  • Fraccastoro, K. & Karani, K. (2014).  Marketing Small Towns: A Preliminary Investigation.   Journal of Business and Economics Research, 12 (3), 307-312.
  • Karani, K. S., Fraccastoro, K., & Shelton, J. (2013).  The effects of order of prices on customers' confidence levels.   Journal of Management and Marketing Research, 13.
  • Mayer, B., Dale, K., Fraccastoro, K., & Moss, G. (2011).  How to use Business Simulations to Improve Transfer of Learning.   Simulation & Gaming: An International Journal of Theory, Practice & Research.

Refereed Proceedings 

  • Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020).  Effectively Communicating with College Students in a Social Media Environment.   Academy of Business Research.
  • Fraccastoro, K., Moss, G., Flosi, A., & Karani, K. (2019).  Disseminating Information to College Students in a Complex Media Environment.   Academy of Business Research.
  • Blanke, E., Escamilla, C., & Fraccastoro, K. A. (2016).  The Impact Of Social Media On Fraternal Organizations: Ethical Concerns.   2016 International Academic Business Conference: Clute Institute.
  • Escamilla, C. & Fraccastoro, K. (2015).  Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs.   2015 International Business and Education Conferences: Clute Institute.
  • Karani, K. & Fraccastoro, K. (2014).  Social Media Usage By Institutions of Higher Learning: An Examination by Platform, Institution Size, and Type.   Society for Marketing Advances Annual Meeting.
  • Fraccastoro, K. & Karani, K. (2013).  An Investigation into the Marketing of Small Cities, Towns, and Communities.   Society for Marketing Advances Annual Meeting.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012).  Order of Prices Effects on Customers' Confidence Levels.   Academic and Business Research Institute.
  • Fraccastoro, K. & Karani, K. (2011).  A COMPARISON OF PROMOTED SOCIAL MEDIA USE IN THE MARKETING OF COLLEGES AND UNIVERSITIES.   International Business and Economics Research Conference.
  • Karani, K. G. & Fraccastoro, K. (2011).  The Effects of Multiple Sources and Price Variations on Creating Consumer Confusion in the Consumer Decision Making Process.   Academy of Business Research.
Non-Refereed Proceedings   
  • Newton, B., Karani, K., & Fraccastoro, K. (2018).  Event Marketing: A Marketing Study of A Sponsored Event in a Small Town.   2018 Clute International Conferences.
  • Mayer, B., Dale, K. M., & Fraccastoro, K. (2018).  The Effects of Students' Learning Styles on Business Strategy Game Performance.   2018 Clute International Conferences.
  • Escamilla, C. A., Fraccastoro, K., & Blanke, E. (2017).  The Impact of Social Media on the Selection Process.   International Academic Conference (Clute Institute).

Presentation of Refereed Papers 

  • Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment.  Academy of Business Research, New Orleans, LA, Virtual.
  • Mayer, B., Fraccastoro, K., & Dale, K. (2020). Student Learning Styles Effect On Simulation Performance In Business Strategy.  The International Academy of Business and Public Administration Disciplines, Las Vegas, Nevada.
  • Fraccastoro, K., Moss, G., Flosi, A., & Karani, K. (2019). Disseminating Information to College Students in a Complex Media Environment.  Academy of Business Research, Las Vegas, Nevada.
  • Blanke, E., Escamilla, C., & Fraccastoro, K. (2016). The Impact of Social Media on Fraternal Organizations: Ethical Concerns.  2016 International Academic Business Conference: Clute Institute, Las Vegas, Nevada.
  • Escamilla, C. & Fraccastoro, K. (2015). Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs.   2015 International Business and Education Conferences: Clute Institute, Las Vegas, Nevada.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage By Institutions of Higher Learning: An Examination by Platform, Institution Size, and Type.   Society for Marketing Advances Annual Meeting, New Orleans, Louisiana.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities, Towns, and Communities.   Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012, October). The Effect of Order of Prices on Customers' Confidence Levels.   Academic and Business Research Institute, Las Vegas, Nevada.
  • Fraccastoro, K. & Karani, K. (2011). A Comparison of Promoted Social Media Use in the Marketing of Colleges and Universities.   International Business and Economics Research Conference, Las Vegas, Nevada.
  • Karani, K. G. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Consumer Confusion in the Consumer Decision Making Process.   Academy of Business Research, New Orleans, Louisiana.
Presentations of Non-Refereed Papers  
  • Mayer, B., Fraccastoro, K., & Dale, K. M. (2018). The Effects of Students' Learning Styles on Business Strategy Game Performance.  2018 Clute International Conferences, Las Vegas, Nevada.
  • Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of A Sponsored Event in a Small Town.  2018 Clute International Conferences, Las Vegas, Nevada.
  • Escamilla, C. A., Fraccastoro, K. A., & Blanke, E. (2017, October). The Impact of Social Media on the Selection Process.  International Academic Conference (Clute Institute), Las Vegas, Nevada.