Heather Doornbos-Boler
Contact
Heather Doornbos-Boler, M.B.A.Instructor of Marketing
Department of Business
Phone: (409) 880- 7890
Email: hboler@lamar.edu
Office: Galloway Business Building Room 216
M.B.A. Lamar University, Beaumont, TX
Rice University, Houston, TX
B.S. University of Texas at Austin
Courses Taught
Marketing Management
Marketing and Promotions
Principles of Marketing
Professional Experience
Academic Experience
Adjunct Instructor, College of Business, Department of Management and Marketing, Lamar University (November, 2017 - Present), Beaumont, Texas.
Chief Marketing Officer/Regional Vice President, Marketing, Strategy and Business Development, CHRISTUS Southwest Louisiana Health System (June, 2015 - November, 2017), Lake Charles, Louisiana.
Chief Marketing Officer/Regional Vice President, Marketing, Strategy and Business Development, CHRISTUS Southeast Texas Health System (October, 2005 - November, 2017), Beaumont, Port Arthur, Jasper, Mid County, Texas.
Chief Marketing Officer/Regional Vice President, Marketing, Strategy and Business Development, CHRISTUS Gulf Coast Health System (July, 2009 - December, 2013), Houston, Katy, Texas.
Senior System Director, Strategic Marketing and Communications, CHRISTUS Health Corporate Office (August, 2003 - October, 2005), Houston, San Antonio, Texas.
System Director, Marketing and Communications, CHRISTUS Health Corporate Office (June, 1999 - August, 2003), San Antonio, Houston, Texas.
Director, Marketing and Mission Services, CHRISTUS (Sisters of Charity) St. Mary Hospital (February, 1996 - June, 1999), Port Arthur, Texas.
Public Relations Coordinator, CHRISTUS (Sisters of Charity) St. Mary Hospital (March, 1993 - February, 1996), Port Arthur, Texas.
Freelance Writer / Public Relations Accounts, Ann Lee Advertising (December, 1992 - March, 1993), Beaumont, Texas.
Service
Service to the Institution
College Assignments
Chair:Service to the Profession
Board Member: Board of Trustees
Service to the Community
Chair of a Committee
1999: CHRISTUS Health Communications Council (1999 - 2006)
Member of a Committee
2010: CHRISTUS Health Board of Directors Strategy Council
2008: IM Governance Committee, CHRISTUS Health
2006: Children's Miracle Network and Telethon
2006: CHRISTUS Health Communications Council (2006 - 2017)
2006: CHRISTUS Health Physician Engagement, Marketing and Satisfaction Committee (PEMS)
2005: American Cancer Society
2005: CHRISTUS Health TechSource Advisory Council
2006: March of Dimes Walk America Events
2006: CHRISTUS Southeast Texas Foundation Gala
Intellectual Contributions
Presentations of Non-Refereed Papers
Local
- Doornbos-Boler, H. (2007). CHRISTUS LiveWell Women's Conference (2007 - 2017). CHRISTUS Southeast Texas Region, Beaumont, Texas.
National
- Doornbos-Boler, H. (2020). Top Hat Best Practices. TopHat Engage National Conference, New Orleans, Louisiana.
- Doornbos-Boler, H. (2016). Service Line Marketing / Customer Relationship Management. Invited presentation at Forum For Healthcare Strategies, Las Vegas, Nevada.
- Doornbos-Boler, H. (2015). Physician Sales/Outreach. Invited presentation at Healthcare Marketing Customer Based Strategies and Physician Strategies Summit, Dallas, Texas.
- Doornbos-Boler, H. (2012). Physician Sales/Outreach. Healthcare Marketing Customer Based Strategies and Physician Strategies Summit, Dallas, Texas.
- Doornbos-Boler, H. (2009). Service Line Marketing / Customer Relationship Management. Forum For Healthcare Strategies, Dallas, Texas.
- Doornbos-Boler, H. (2003). Healthcare Service Line Marketing/Physician Outreach/Digital Strategies/CRM. Society for Healthcare Strategy and Market Development (SHSMD) - various years, Dallas, Texas.
- Doornbos-Boler, H. (1999). Digital Marketing, Branding, Direct Marketing, Digital Publications, Website Management, CRM. Coffey Communications National Workshops/Conferences (1999 - 2007, Walla Walla, Washington.
Regional
- Doornbos-Boler, H. (2020, October). Top Hat Best Practices. Lamar CTLE Faculty Development Workshop, Beaumont, Texas.
- Doornbos-Boler, H. (2014). CHRISTUS LiveWell Women's Conference (2014 - 2017). Invited presentation at CHRISTUS Southeast Texas Region, Beaumont, Texas.
- Doornbos-Boler, H. (1999). Marketing. Strategy, Business Development. Branding, CRM, Employer Relations.CHRISTUS Health Leadership Retreats (1999 - 2015), Dallas/San Antonio/Houston, Texas.
Other Research
- 2020: Doornbos-Boler, H., Market Research/Survey for Chick-fil-A Project in MKTG 4340.
- 2019: Doornbos-Boler, H., Increasing Cardinal Pride Student Research/Survey.
- 2018: Doornbos-Boler, H., LU College Students -- Emerging Markets in Healthcare.