K. C. Sen

M.B.A.:

Concepts & Application for New Ventures 
Marketing Management
Special Topics in Management 

Bachelors:

Marketing Management 
Marketing Research 
Special Problems in Business  

Academic Experience 

Chair, Professor, Associate Professor, Assistant Professor, Lamar University (1992 - Present), Beaumont, Texas. 

Service to the Institution     

Department Assignments  

Chair:
2020-2021:  Personnel Committee for Department of Business  

 

College Assignments  

Chair:
2015-2016 – 2017-2018:  Commencement Committee  
2014-2015:  Conferment  

 

Member:
2020-2021:  College of Business Strategic Planning (task force - Curricular Programming)  
2015-2016 – 2017-2018:  Executive Committee  
2007-2008 – 2014-2015:  Executive Committee Lamar University  

 

Other Institutional Service Activities:
2010-2011 – 2011-2012:  Organizational Committee Big Idea Competition  

 

University Assignments  

Committee Chair:
2007-2008:  Committee for Lamar University SBDC Director  

 

Committee Member:
2017-2018:  Council of Instructional Departments (CID)  
2016-2017:  Academic Computing Committee  
2013-2014:  Academic Computing Committee  
2013-2014:  CID Executive Committee  
2012-2013:  CID
2009-2010:  Academic Computing Committee    

 
Faculty Advisor:
2015-2016:  Mr. Danny Grigsby  

 

Mentoring Activities:
2008-2009:  Advisor in McNair Scholars Program  

 

Other Institutional Service Activities:
2015-2016:  Presentation at LU Undergraduate Research Seminar  
2013-2014:  Organizational Committee Big Idea Competition  

 

Service to the Profession 

Academic Conference: Panelist
2014:  Association of Collegiate Marketing Educators Conference.

 
Assurance of Learning - Professional Service
2010:  Attended Academic Workshop held by US Marines, Quantico, Virginia.  

Reviewer - Article / Manuscript
2015:  Journal of Marketing Channels.
2009:  Managerial and Decision Economics (MDE).
 
Reviewer - Book / Textbook
2012:  John Wiley & Sons Educational Publishing.  Reviewed Chapters 2, 3, 4 and 5.

Invited Lecture
2013:  Indian Institute of Management, Kolkata, India.
 
Other Professional Service Activities
2017:  Southeast Texas Workforce Development Board, Beaumont, Texas.   I was a paid consultant for the Southeast Texas Workforce. The consultancy project entailed conduction focus groups with various professionals in the energy sector, pertaining to their workforce needs.
2010:  Judge at Texas A&M Ideas Competition, College Station, Texas.

Reviewer: Ad Hoc Reviewer for a Journal
2012 – 2015:  International Journal of Pharmaceutical and Healthcare Marketing.
2013:  Managerial and Decision Economics (MDE).
2011:  Journal of Quantitative Analysis in Sports.
2009:  Journal of Retailing (Special Issue on Franchising).
2007:  Managerial and Decision Economics (MDE), Atlanta, Georgia.  Reviewer for MDE, published by Wiley.

 

Service to the Community   

Media Contact
2013:  Service Provided to Regional Newsmedia, I have been quoted in an article in the Beaumont Enterprise.
The Link is given below:
http://www.beaumontenterprise.com/news/local/investors_acquire_linens__n_things_name__products_to_be_back_on_store_shelves_in_coming_months_02-12-2009.html

2008:  Newspaper Quotation, I have been quoted in the 'Beaumont Enterprise' in articles on marketing on two different occasions in 2008.
The links to the articles are provided here:
a)http://www.beaumontenterprise.com/business/local/circuit_city_files_for_bankruptcy_protection__but_stores_still_should_see_holiday_sales_11-10-2008.html
b) http://www.beaumontenterprise.com/news/mexican_restaurants_part_of_port_arthur_expansion_06-23-2008_16_02_24.html

Refereed Articles 

• Sen, K.C. (in press, 2020).  Revenue Patterns and College Football Realignment.   Southwestern Economic Review.
• Natarajan, V., Radhakrishnan, N., Sen, K. C., & Broussard, K. (in press, 2020). An Empirical Vocal Analysis of Risks versus Rewards in Direct-to-Consumer Television Ads. Academy of Marketing Studies Journal (The), 25 (2), 16.
• Sen, K.C., & Price, D. (2020).  Educational Performance and Athletic Success: An Economist View of Scholarship Distribution in College Football.   Journal of Higher Education Theory and Practice, 20 (15), 21-26.
• Gibic, A., Natarajan, V., & Sen, K. C. (2018). Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland. International Journal of Business Forecasting and Marketing Intelligence, 4 (3).
• Sen, K. C., & Ghosh, K. (2018).  Incorporating Global Medical Knowledge to Solve Healthcare Problems: A Framework for a Crowdsourcing System.   International Journal of Healthcare Information Systems and Informatics.
• Thompson, T. h., & Sen, K. C. (2017). Exploring a market curiosity: an examination of the Super Bowl Indicator.  Managerial Finance.
• Norman, S., Natarajan, V. S., & Sen, K. (2015).  Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Journal of Higher Education Theory and Practice, 5 (5), 10.
• Cavaliere, F. J., Glascock, K., & Sen, K. C. (2015).  The Englishnization of Business: Does This Help or Hinder Teaching Global Business?   Education.
• Karani, K., Mulcahy, D., & Sen, K. C. (2014).  There is room at the Inn!: A Case Study.   Journal of International Academy for Case Studies.
• Sen, K. & Natarajan, V. S. (2012).  Organic Growth ----- A Taxonomic Perspective.   International Journal of Business Excellence, 5 (1/2), 130-139.
• Kenyon, G. N. & Sen, K. C. (2012).  A model for assessing consumer perceptions of quality.   International Journal of Quality and Service Sciences, 4 (2), 175-188.
• Sen, K. C. (2012).  Mapping Statistics to Success on the PGA Tour ----- Insights from the use of a Single Metric.   Sport, Business, Management: an International Journal.
• Sen, K. C. (2011).  An empirical investigation of the variations in direct-to-consumer prescription drug advertising.   International Journal of Pharmaceutical and Healthcare Marketing.
• Natarajan, V. & Sen, K. C. (2011).  Antecedents of population health across US States --- An Empirical Investigation.   Journal of Management Policy and Practice.
• Dyson, J., Natarajan, V., & Sen, K. C. (in press, 2011).  M&D Supply Case A --- Stuff Happens.   Journal of International Academy for Case Studies.
• Thompson, T. H. & Sen, K. C. (2011).  Valuing Nostalgia: The Case of the Topps 1957 Baseball Cards.   Journal of Quantitative Analysis in Sports.

Refereed Proceedings 

• Price, D. I., & Sen, K. C. (2020).  Educational Performance and Athletic Success: An Economist Views Scholarship Distribution in College Football.   Southwestern Society of Economists/Federation of Business Disciplines.
• Price, D. I., & Sen, K. C. (2019).  College Football Realignment: Sources of Revenue and Types of Expenditures, Before and After.   Federal of Business Disciplines.
• Sen, Kabir C. (2019).  The Path to Success on the LPGA Tour ---- Identifying the Three Important Dimensions in Stroke Play.   New England Symposium on Statistics in Sports.
• Price, D. I., & Sen, K. C. (in press, 2017).  The Economic Reasons Behind the Dominance of the Power Five Conferences in NCAA Football.   Federation of Business Discipline.
• Ghosh, K., & Sen, K. C. (2017).  Developing Effective Crowdsourcing Systems for Medical Diagnosis: Challenges and Recommendations.   Hawaii International Conference on Systems Sciences.
• Price, D. I., & Sen, K. C. (in press, 2016).  Financial Considerations in College Football Conference Realignment.   SOUTHWESTERN SOCIETY OF ECONOMISTS.
• Thompson, T. H., & Sen, K. C. (2016).  Exploring an Old Wives' Tale: Re-Evaluating the Super Bowl Indicator.   Southwestern Finance Association.
• Ahmed, I., Natarajan, V., & Sen, K. (2016).  Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference.
• Weeks, K. O., Sen, K., & Mandal, P. (2015).  Advancements in Technology and Potential Impacts on Port Automations Decisions.   Entrepreneurship in Technology for ASEAN.  
• Ghosh, K. & Sen, K. C. (2015).  A Conceptual Model to Understand the Factors that Drive Individual Participation in Crowdsourcing for Medical Diagnosis.   48th International Conference on System Sciences.
• Natarajan, V., Sen, K., & Mukherjee, A. (2014).  An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures.   Academy of Marketing Science Annual Conference.
• Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014).  Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads.   Business and Health Administration Association (BHAA) Conference.
• Karani, K., Mulcahy, D., & Sen, K. (2013).  There is room at the Inn!: A Case Study.   Allied Academies Spring 2013.
• Dyson, J., Natarajan, V., & Sen, K. (2013).  M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association.
• Natarajan, V., Sen, K., & Mukherjee, A. (2013).  UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference.
• Sen, K., Natarajan, V., & Mukherjee, A. (2013).  AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference.
• Natarajan, V., Mukherjee, A., & Sen, K. (2012).  Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs.   Business and Health Administration Association (BHAA) Conference.
• Natarajan, V., Mukherjee, A., & Sen, K. C. (in press, 2012).  Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSA's.   Business and Health Administration Association (BHAA) Conference.
• Sen, K. C. & Natarajan, V. (2012).  The Modern Firm as a Conduit for Indigenous People: A Conceptual Model.   4th Subsistence Marketplaces Conference.
• Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply David and Goliath.   Allied Academies 2010 Spring International Conference.
• Natarajan, V., Mukherjee, A., & Sen, K. (2011).  Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas.   Society for Marketing Advances Annual Meeting.
• Kenyon, G. N. & Sen, K. C. (2011).  Customer's Perceptions and the Dimensions of Quality.   Western Decision Sciences Institute 14th Annual Meeting.
• Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference.
• Sen, K. C. & Hawkins, C. F. (in press, 2011).  Ranking Professional Golf Players (Who is Number 1?).   New England Symposium on Statistics in Sports.

Book, Monographs, Compilations, Manual 

• Kenyon, G. N. & Sen, K. C. (2014).  The Perception of Quality. London, UK:  Springer Verlag Ltd..  

Chapters, Cases, Readins, Supplements 

• Sen, K. C. (2019). The Role of Crowdsourcing in the Healthcare Industry.  Handbook of Research on Optimizing Healthcare Management Techniques (pp. 191-201). USA: IGI Global.
• Weeks, K. O., Sen, K., & Mandal, P. (2016). Advancements in Technology and Potential Impacts on Port Automations Decisions. Entrepreneurship in Technology for ASEAN. Springer.
• Ghosh, K., & Sen, K. C. (2016). The Potential of Crowdsourcing in the Health Care Industry. Handbook of Research on Healthcare Administration and Management. IGI Global. 

• Kenyon, G. F. & Sen, K. C. (2012). Customer perceptions, dimensions of service quality, and service systems. In Angel Juan; Thanasis Daradoumis, Meritxell Roca; Scott Grasman; Javier Faulin (Ed.), Decision Making in Service Industries: A Practical Approach (pp. 59-80). Taylor & Frances Group, CRC Press. 

Presentation of Refereed Papers 

• Price, D. I. & Sen, K. C. (2016). Financial Considerations in College Football Conference Realignment.   SOUTHWESTERN SOCIETY OF ECONOMISTS, Oklahoma City, Oklahoma.
• Sen, K. C. & Price, D. I. (2015). Segmentation within College Football: Factors Influencing Conference Realignment.   SOUTHWESTERN SOCIETY OF ECONOMISTS, Houston, Texas.
• Price, D. I. & Sen, K. C. (2014). Concentration in College Football: An Examination of External Revenues by Conference Affiliation.   SOUTHWESTERN SOCIETY OF ECONOMISTS, Dallas, Texas.
• Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study.   Allied Academies Spring 2013, New Orleans, Louisiana.
• Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference, Monterrey Bay, California.
• Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
• Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association, Albuquerque, New Mexico.
• Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model.   4th Subsistence Marketplaces Conference, Chicago, Illinois.
• Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
• Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath.   Allied Academies Spring 2011 Conference, Orlando, Florida.
• Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference, Orlando, Florida.
• Kenyon, G. N. & Sen, K. C. (2011). Customer's Perceptions and the Dimensions of Quality.   Western Decision Sciences Institute 14th Annual Meeting, Portland, Oregon.

Presentation of Non-Refereed Papers 

• Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach.   Production and Operations Management Society (POMS) National Conference, Denver, Colorado.
• Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach to Quality.   Decision Sciences Institute 44th Annual Meeting, Baltimore, Maryland.