Marketing and Management

The Department of Marketing and Management delivers courses of study in the fields of marketing, management and human resources. You can earn a Bachelor of Business Administration degree in marketing, management or human resources.

MARKETINGThe B.B.A. in Marketing is concerned with the whole range of activities that facilitate the movement of goods and services from producer to the ultimate consumer. Typical kinds of careers open to Marketing graduates include advertising, market research, sales and sales management, purchasing, services marketing, business to business marketing, brand management, consumer behavior and retail management.

MANAGEMENTThe B.B.A. in Management teaches the co-ordination of resources – both human resources (people) and non-human resources (machine materials, etc) – to achieve organizational objectives efficiently. Men and women with University degrees in Management are equipped to advance more rapidly into positions of increasing responsibility in private business firms, in not-for-profit organizations and in government

HUMAN RESOURCES The B.B.A. in Human Resources Management involves the recruitment, selection, maintenance and development of human resources by organizations. It includes the areas of interviewing, training, compensation and benefits, health and safety and labor relations. University graduates in Human Resources Management are found in all types of business firms, larger service organizations, and governmental agencies.