Retail Management

Retail Management Students

Retail Merchandising

What is retail merchandising?

This major enables a student to complement the General Business degree with Fashion and Consumer Sciences Courses.

Retail merchandising is in a constant state of change. With advances in computer technology, large-scale retailers have become much more research oriented. Computerized merchandise systems provide buyers with the information they need to identify trends, reorder points and fast-selling items of merchandise.

The retail merchandising concentration is designed for the individual who wants to pursue these career paths:

Accounting Control
Buying and Retail Management
Store Operations and Management
Sales Promotion
Fashion Coordination
Retail Sales Analysis
Visual Merchandising

Is retail merchandising right for me?

  • Are you creative?
  • Do you enjoy following industry trends?
  • Do you adapt easily to a changing work environment?
  • Do you enjoy working with people?


What are some courses I might take?


Apparel Analysis and Evaluation

Visual Merchandising and Display

Fashion Promotion and Advertising 

Fashion History

Degree Course Requirements


What kind of path will I take upon graduation?

A concentration in retail merchandising allows for a wide variety of careers. Continuing on to the Lamar University MBA program can give a student with a wide business background a more specific area of concentration. 

Click here for more on the Lamar University Masters of Business Administration program. 

Retail Merchandising majors often become

Control Buyers

Store Managers

Merchandising Representatives


Merchandise Planners

Program Director

Letter From the Program Director

Dr. Marleen Swerdlow

Welcome to Lamar University’s College of Business! The Office of General Business Programs offers seven concentrations in General Business:  Advertising and Communications, Business, Business Education, Construction Management, Entrepreneurship, Industrial Engineering, and Retail Merchandising. 

The College of Business through its business core provides our students with a firm foundation in business.  Each of the General Business Concentrations adds specialization courses in various areas to provide the student with additional business or nonbusiness classes to prepare them for their future career. 

There are five interdisciplinary concentrations with other Colleges at Lamar. The degree plan for Advertising and Communication Concentration provides the student with additional Marketing classes as well as classes from the Department of Art and the Department of Communication. This concentration combines a solid knowledge of business with the creation and placement of information designed to produce sales. The Retail Merchandising Concentration requires one additional marketing course and the remaining specialization courses are from the Department of Family and Consumer Science. This concentration is designed for individuals wanting to pursue career paths in fashion coordination, visual merchandising, and buying and retail management.  The specialization courses for the Industrial Engineering Concentration are taught in the Department of Industrial Engineering.  This combined education enables a graduate to make decisions concerning products to manufacture or services to provide, layout of the production facilities, materials used in manufacturing a product, production procedure, quality control, and inventory control as well as methods of motivating and rewarding employees.   The degree plan for the Business Education Concentration degree plan contains additional business courses and all of the pedagogy courses from the College of Education that would be necessary to work towards obtaining Teacher Certification in Secondary Education. Our newest interdisciplinary concentration is in Construction Management.  Its specialization courses are all taught by Construction Management faculty and this concentration enables a graduate to focus more on the financial and managerial roles in the construction organization and to pursue employment as office managers, sales representatives, human resource managers, and purchasing representatives.

Two of our Concentrations provide additional specialization courses in business:  The Concentration in Business (General Business) provides additional courses in Accounting, Finance, Management, and Marketing so that a graduate with this concentration would be able to work in a small to medium size company and know a little about every subject without having to major in one.  The Concentration in Entrepreneurship provides additional courses in Accounting, Finance, and Management as well as three courses designed for Entrepreneurs or people who want to work for Entrepreneurs. 

Once again, I welcome you to Lamar University. I am always happy to visit with potential students about the various General Business Concentrations.  Please contact me with your questions.


Marleen Roosth Swerdlow

Director, General Business Programs