General Business

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General Business

What is general business?

An academic major in the General Business program provides students an opportunity to study the fundamentals of a business enterprise.

The General Business concentration enables bachelor's degree students to receive a thorough education in business without a major in a specific business discipline. This focus gives enough flexibility so an individual can explore various career paths.

Is general business the right fit for me?

  • Are you a hard worker?
  • Do you like having people depend on you?
  • Are you cooperative?
  • Are you innovative?


What are some of the courses I might take?

Intermediate Financial Management

Human Resources Management

Seminar of Entrepreneurship

Marketing Management

Degree Course Requirements


What kind of path will I take upon graduation?

A concentration in general business allows for a wide variety of careers. Continuing on to the Lamar University M.B.A. program can give a student with a wide business background a more specific area of concentration. 

Find out more information on the Lamar University Masters of Business Administration program. 

General Business majors often become

Customer Service Coordinators 

Human Resource Managers

Store Managers 

Sales/Marketing Associates


Department Chair

Meet Your Department Chair

Dr. Marleen Swerdlow


Dr. Marleen Swerdlow
Interim Chair of Department of Business
Director of the General Business Program and B.B.A. Online Programs
Professor of Business Law
Department of Business


Phone: (409) 880- 8639
Office: Galloway Business Building Room 237A

J.D.   University of Houston Law Center
B.S.   H. Sophie Newcomb College of Tulane University
State Bar of Texas