Course Requirements

For those with an undergraduate business degree, the Lamar M.B.A. is a 30 hours program (21 hours of core and 9 hours in a concentration) and up to 36 hours for non-business majors.  If you do not have an undergraduate business degree there is an additional 6 hours of leveling courses. These courses (if on your transcript) can be waived by the graduate director at their discretion.

Applicants must meet the general university requirements for admission. In addition, applicants must meet one of the following requirements for admission:

    • Hold a Bachelor’s degree from an accredited university with a GPA of 3.0 cumulative or last 60 hours
    • Hold a Bachelor’s degree from an accredited university with a minimum GPA of 2.5 and have three or more years of increasing professional/managerial work experience
    • Hold a Bachelor’s degree with an undergraduate grade point average and GMAT (or the GMAT equivalent of GRE) scores totaling at least 1,000 points based on the formula: 200 times the overall undergraduate GPA for the first baccalaureate degree (4.0 system) plus the GMAT (or the GMAT equivalent of GRE) score.  

For students with a 3.0 GPA OR three or more years professional experience (with a minimum 2.5 GPA), the GMAT may be waived.

Leveling

The two leveling courses may be completed after admission to graduate study or before admission when registering as post baccalaureate student (pre-M.B.A.). Undergraduate students are limited to 9 semester hours of graduate work in your senior year of coursework.

 

ACCT 5315     Financial & Managerial Accounting Foundation        3 hours

FINC 5300      Foundations of Finance and Economics                  3 hours

*BCOM 5300   Business Communications                                    3 hours

*If you needed a TOEFL or IELTS exam for admission, you will need to take Business Communications, BCOM 5300 as part of your leveling requirements.

Core

ACCT 5370 Managerial Accounting

Application of accounting data in decision making; cost analysis as applied in the development of budgets and standards; accounting as a tool for cost and pricing; case problems, using the microcomputer as a decision-making tool, which require you to interpret and discuss your analysis in the context of managerial decision-making. Prerequisite: Graduate standing and ACCT 5315 or equivalent.

BUAL 5380 Managerial Decision Making

With today’s technology, companies are able to collect tremendous amounts of data with relative ease.  However, the data are usually meaningless until they are analyzed for trends, patterns, relationships and other useful information. This course will provide you with a variety of methods to help you analyze data sets and uncover important information. But data analysis is often only the first step in solving a problem.  Acting on the analysis to make good decisions is the critical next step. Prerequisite: Graduate standing and approval of advisor.

ECON 5370 Managerial Economics

A study in the depth of the principles and techniques of economics analysis applicable to the problems of business management. Prerequisite: Graduate standing, ECON 5300. 

FINC 5310 Financial Management

A study of the financial policy of business firms along with the theory supporting that policy. Topics include capital budgeting, capital structure, cost of capital, dividend policy and management of working capital, as well. Prerequisite: Graduate standing, FINC 5300 or equivalent.

MKTG 5310 Marketing Management

An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications. Prerequisite: Graduate standing.

MGMT 5340 International Business

This course is an interdisciplinary study of the international dimensions of organizational behavior. This course draws from different fields including psychology, sociology, economics and anthropology to create an understanding of human behavior in a global work environment. Course content includes topics such as cross-cultural management, cross-cultural communication, and global aspects of leadership, motivation, team management and decision-making. The course will incorporate a variety of teaching and learning methods – short lectures, readings, research, discussions, cases, movies, student presentations. You will demonstrate mastery of the material through class participation, group presentations, individual written assignments, and tests.

MISY 5340 ERP Overview

This course will provide an overview of the fundamental business processes and enterprise resource planning systems used to run organizations. The course will begin with an overview of business processes across the supply chain and then show how integrated processes create value. Finally, the course will also demonstrate how these integrated processes fit into ERP systems by assigning students to participate in an ERP simulation system strategy game.

MGMT 5380 Strategic Management

The capstone course for the M.B.A. The course assumes that the company success depends upon formulation of an astute "game plan" and the ability to implement and execute that game pan proficiently. The purpose of the class is to enable you to “think strategically,” consider the total enterprise, and to make long-term decisions in a global market environment. A prerequisite for the integrative case study.   Prerequisite: Must be in last semester of course work and have approval of advisor.

 

Concentrations

Construction Project Management

CMGT 5310 Construction Planning and Scheduling

Basic construction project management and scheduling procedures. Work breakdown structure, critical path method, and scheduling logic. Activity durations, status reports, resource allocation, and control. Covers elements of construction ethics.

CMGT 5325 Construction Project Management

Study of the concepts and tools used for the management and control of the construction jobsite, including topics of safety, equipment management, quality control. Covers elements of construction ethics.

CMGT 5350 Legal Practices in Construction

Construction contracts for commercial projects. Contract procedures, bidding, changes, substitutions, specifications, insurance, bonding, claims, disputes and payments. Responsibilities of owners and contractors. Covers national and local labor law and labor relations.

CMGT 5370 Construction Safety Management

The study of safety standards, procedures and tools used in the construction industry. Emphasis on applicable safety codes, OSHA safety requirements, job safety analysis and the history and impact of construction safety. Covers elements of construction ethics.

CMGT 5320 Construction Cost Estimating and Analysis

Estimation of construction project costs, direct and indirect, labor, depreciation, material and equipment. Overhead and profit. Topics in cost management include: financial statements, job cost accounting systems, equipment depreciation, forecasting and time value of money and cost control procedures, bidding and computer-based estimating.

CMGT 5380 Sustainable Built Environment

Introduction to the concept of sustainability and understanding of its impact on the environment and society. Covers fundamentals of sustainable technologies and practices for development and operation of built environment, including buildings and infrastructure. It addresses energy-efficient design and construction, as well as sustainable use of natural resources and renewable energy. It also introduces the USGBC LEED Certificate Program and economic analysis of sustainable practices.

Business Analytics

MISY 5330: Healthcare Information Systems

Information technology (IT) enabled healthcare is at present one of the fastest growing fields. There is an increasing demand for professionals who can design, develop, and apply technologies such as Electronic Health Records (EHRs) and Tele-Health systems, and who have the skills to manage large quantity of information generated by these systems. The primary goal of this course is to prepare students to understand and apply the concepts related to the emerging trends in IT enabled healthcare. The course will emphasize learning theory and applications of existing and developing health IT systems. Students will explore how IT can be used to improve healthcare and learn to evaluate effectiveness of various healthcare information systems.

MISY 5360: Business Intelligence

This course will expose students to business intelligence which is defined as the user-centered process of exploring data, data relationships and trends - thereby helping to improve overall decision making. This involves an iterative process of accessing data (ideally stored in the data warehouse) and analyzing it- thereby deriving insights, drawing conclusions and communicating findings - to effect change positively within the enterprise. BI is comprised of four major product segments: interactive query tools, reporting tools, advanced Decision Support Systems, and Executive Support Systems. In this course, we will use SAP Business Information Warehouse (SAP BW), a major enterprise software applications for Business Intelligence, analytical, reporting and Data Warehousing (DW) solution.

MISY 5370: Data Mining and Predictive Analysis

This course will expose students to the concept of business analytics. Business Analytics is a growing field of study, and it helps business professionals to make informed decisions. In order to make informed decisions, it is imperative to know how to summarize, visualize, examine, and understand useful information from historical data. Students will also gain hands-on experience with SAP analytics solution including SAP HANA, SAP Lumira, and SAP predictive Analytics.

MKTG 5370: Market Research

This course prepares students in data analytical skills pertaining to market research. Students are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regression, cluster, factor and discriminant analysis. Practical hands on software exercises will be complemented by theoretical knowledge based on course materials, based on the required book.

ACCT 5355: Data Analytics in Accounting

This course will provide the student the opportunity to learn about data analytics as it applies to the accounting profession. Data Analytics is a topic of increasing importance for many organizations as the need for data-driven insights and recommendations grows throughout the business industry. This course provides in-depth coverage of data analytics, giving students hands-on experience working with different types of data and the tools use to analyze it. The topics covered in this course include but not limited to: Critical Thinking, Data Preparation and Cleaning, Data Modeling and Evaluation, Data Presentation, Audit Analytics, Generating Key Performance Indicators, and Financial Statement Analysis. Various software tools will be introduced to enhance students’ hands-on capabilities.

Criminal Justice Management

CRIJ 5310 Criminal Justice System and Policy

A critical review and analysis of the role of governmental and nongovernmental organizations in the prevention, control and punishment of crime and delinquency. An emphasis is placed on policy analysis and recommendations for change.

CRIJ 5320 Theoretical Foundations of Crime Control

A comprehensive overview of various theoretical approaches to the understanding of crime and delinquency, including selected biological, psychological, sociological, legal and/or political theories.

CRIJ 5340 Special Studies Applied Criminology Law

Includes an analysis of contemporary issues in the understanding, prevention, and control of crime and delinquency both domestically and globally. You may repeat this course for credit as an elective when the area of study varies.

CRIJ 5345 Criminal Justice Leadership

Application of leadership theory and development of management skills important to criminal justice agencies. Personnel practices, organizational behavior, and decision-making models will be reviewed in context with positive leadership traits.

 

Enterprise Resource Planning

MISY 5350 ERP-E-Commerce

This course describes what Electronic Commerce is and how it is being conducted and managed. The course also accesses the major opportunities, limitations, issues and risks associated with E-Commerce. Organizations find the need to develop custom "front end" web-based applications to add functionality to and to make their ERP systems more user friendly. This course will provide students with the conceptual foundation as well as hands on experience at developing these web-based applications.

MISY 5360 Business Intelligence

This course will expose you to business intelligence (BI), defined as the user-centered process of exploring data, data relationships and trends - thereby helping to improve overall decision making. This involves an iterative process of accessing data (ideally stored in the data warehouse) and analyzing it - thereby deriving insights, drawing conclusions and communicating findings - to effect change positively within the enterprise. BI comprises four major product segments: interactive query tools, reporting tools, advanced Decision Support Systems and Executive Support systems. In this course, we will use SAP Business Information Warehouse (SAP BW), a major enterprise software application for Business Intelligence, analytical, reporting and Data Warehousing (DW) solution. We will also use reporting with SAP Business Objects Enterprise and SAP Crystal Reports. Additionally, Data Visualization software, such as SAS Visual Analytics and Tableau will be used for this course.

MISY 5370 Data Mining and Predictive Analysis

This course introduces students to the concepts of Business Analytics. Business Analytics helps professionals make informed decisions based on data. Students will use data visualization and data mining techniques such as clustering, classification, association, forecasting and sequencing to discover hidden trends in data sets. Students will also use predictive analytics to anticipate future behavior to help make decisions that lead to desired goals. Students will gain hands-on experience with the latest predictive analytical tools from SAP.

MGMT 5370 Supply Chain Management 

The primary objective of this course is to provide student's with an integrative view of the purchasing and logistic functions and the role they play in the overall operations of the organization. The use and applications of information systems (SAP ECC) in the purchasing and logistic functions is included in the course. The information system will provide a foundation for the understanding of the integrative nature of the business organization today. Offered: Fall, Summer

MISY 5380 Enterprise Systems/CRM 

This course will expose students to the concepts, capabilities and the benefits of Customer Relationship Management (CRM), how CRM can be used by companies for customer acquisition, retention and development, and how to implement CRM using the recent-most technologies. The course will cover various aspects of Operational, Strategic and Analytic CRM. In this course, we will use SAP's CRM Web client UI and Cloud4Customer, both major SAP Customer Relationship Management software solutions, to enact Marketing, Sales and Service transactions related to CRM processes. We will also review CRM transactions performed using FIORI Launchpad. Additionally, we will use SalesForce, the technology designed to help sell, service, market, analyze and connect with the customers. The salesforce technology allows users to customize and personalize the experience for the customers, partners and employees and easily extend beyond out of the box functionality.

Financial Management

FINC 5330 International Finance

Theory, practice and problems involving international commerce between nations.

FINC 5340 Investments

A study of investment alternatives, financial markets, securities, and methods of analysis.

FINC 5350 Cases in Corporate Finance

A study of business cases which focus on a variety of financial issues and solutions.

FINC 5360 Money and Capital Markets

This course provides an understanding of the global financial system through a study of financial markets, major types of financial institutions, and financial regulation. A conceptual and analytical framework is developed and used to understand historical and current developments and to evaluate and proposed changes to the system with and emphasis on their effects on business. The effects of changes in key economic variables on business are also explored.

FINC 5370 Derivatives & Risk Management

Nature and functions of the various futures and options markets; hedging for risk reduction, speculative trading for profit; the role of futures and options in overall portfolio strategy, along with fundamental concepts such as basis, spreading, normal and inverted markets, and money management.

 

General/Thematic M.B.A.

MGMT 5312 Personal Leadership

Stephen Covey's book, 7 Habits of Highly Effective People, serves as the foundation for this highly interactive course. You will gain an understanding of the 7 Habits content. The course fosters personal and professional growth, empowers more meaningful relationships and productive collaboration, increases productivity, and results in a healthy work/life balance.

MGMT 5313 Team Leadership

This course teaches FranklinCovey® Leadership: Great Leaders, Great Teams, and Great Results. Unleash the talent and capability of your teams by carrying out the 4 imperatives of Great Leaders. This course will help you learn how to build credibility and trust with others, define your team's purpose and align it with the organizations goals, and encourage growth and responsibility of the unique talents of your team.

MGMT 5360 Human Resource Management

Review of the basic elements of employed performance with analysis of the factors involved in employment, placement and personnel planning. This course blends theory and practice so the student may better understand the policies and procedures required for recruitment selection and personnel planning.

BULW 5330 Employment Law

Historical interpretations and present provisions of regulations governing: labor and common law; state and federal statues; Fair Labor Standards Act; Worker's Compensation; Social Security liability; United States Department of Labor; social legislation and fair employment practices

MISY 5360 Business Intelligence

This course will expose you to business intelligence, defined as the user-centered process of exploring data, data relationships and trends - thereby helping to improve overall decision making. This involves an iterative process of accessing data (ideally stored in the data warehouse) and analyzing it- thereby deriving insights, drawing conclusions and communicating findings - to effect change positively within the enterprise. BI comprises four major product segments: interactive query tools, reporting tools, advanced Decision Support Systems, and Executive Support Systems. In this course, we will use SAP Business Information Warehouse (SAP BW), a major enterprise software applications for Business Intelligence, analytical, reporting and Data Warehousing (DW) solution.

MGMT 5311 Concepts & Applications for New Ventures

This course is designed to provide students an overview of entrepreneurship, particularly in the development of new products and services. The course reviews the various challenges facing the aspiring entrepreneur through a combination of course materials, case study analysis and discussions on topics related to entrepreneurship. In addition, students will be introduced to various techniques which help an aspiring entrepreneur fine tune their products as well as recognize promising market segments they could target.

MKTG 5350 Digital Marketing 

This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods. Analysis of current events and business cases involving online marketers is an integral part of the course.

MGMT 5370 Supply Chain Management

The primary objective of this course is to provide you with an integrative view of the purchasing and logistic functions and the role they play in the overall operations of the organization. The use and applications of information systems (SAP ECC) in the purchasing and logistic functions is included in the course. The information system will provide a foundation for the understanding of the integrative nature of the business organization today.

 

Healthcare Administration

ECON 5360 Health Care Economics

This course is designed to familiarize you with the economic theories and policies that will drive public and business decisions in regards to the provisions of and payment for Healthcare and Health Services. You will learn how healthcare economic theory differs from standard commodities of consumer goods and services and how this difference must be addressed when assessing business ventures in healthcare.

MGMT 5320 Healthcare Entrepreneurship

This course will present to you the different organizations and professions involved in the business and practice of healthcare, that is, the providers and payers for health care services. The course begins with an in depth look at Agency and Stewardship Theory of Man and how each theory is part of the present organizations and players in the health service business. The course will involve an in depth discussion of the organization of healthcare insurance markets, managed care organizations and economics, not- for-profit healthcare firm models and efficiencies versus for profit organizations, hospital and long term care facility (nursing home/long term care/hospice) organization and various business models of the physician's practice, pharmaceutical and biotech industry, and the makeup of the health services salaried and hourly wage work force.

MGMT 5330 Healthcare Strategy

This course will concentrate on the social issues concerning the Healthcare industry. Is healthcare a right or a privilege? The answer to this question will define how health services will be compensated, how capital for healthcare facilities and technologies will be acquired, and who will be responsible for the cost of healthcare. Students will familiarize themselves with the differences concerning the efficiencies, costs, and values of fee for service versus managed care and private insurance versus government controlled single payer (universal) health care. A significant portion of this course will be directed towards the present model of healthcare process outcomes and the value chain model of patient satisfaction.

MISY 5330 Healthcare Information Systems

This course addresses issues in the development, integration, and management of health care information systems. Specifically, topics in patient care systems, health care delivery applications, advances in health informatics and telematics, and health information resources management will be discussed.

MNSC 5312 Healthcare Policy & Finance

Utilize theoretical models to analyze healthcare policy and finance, and political processes and strategies, which influence the policy process and results in improved healthcare for a diverse society

You may choose one of the following:

MGMT 5360 Human Resource Management

Review of the basic elements of employed performance with analysis of the factors involved in employment, placement and personnel planning. This course blends theory and practice so you may better understand the policies and procedures required for recruitment selection and personnel planning

MGMT 5312 Personal Leadership

Stephen Covey's book, The 7 Habits of Highly Effective People, serves as the foundation for this highly interactive course. You will gain an understanding of the 7 Habits content. The course fosters personal and professional growth, empowers more meaningful relationships and productive collaboration, increases productivity, and results in a healthy work/life balance.

BULW 5330 Employment Law

Historical interpretations and present provisions of regulations governing: labor and common law; state and federal statues; Fair Labor Standards Act; Worker's Compensation; Social Security liability; United States Department of Labor; social legislation and fair employment practices. 

MGMT 5313 Team Leadership

This course teaches Franklin/Covey's Leadership: Great Leaders, Great Teams, and Great Results. Unleash the talent and capability of your teams by carrying out the 4 imperatives of Great Leaders. This course will help you learn how to build credibility and trust with others, define your team's purpose and align it with the organizations goals, and encourage growth and responsibility of the unique talents of your team.

MSNA 5321 Planning and Organizing Healthcare Delivery

Use midlevel change and systems theory as the foundation for planning and organizing healthcare delivery. Emphasis is placed on analysis of the mission, philosophy, strategic planning and organizational structures. 

 MSNA 5331 Direct and Control Healthcare Delivery

Use quality improvement models as the foundation for directing and controlling healthcare delivery. Emphasis is placed on the analysis of human resources and budgeting processes.

Leadership

MGMT 5312 – Personal Leadership

Stephen Covey's book, 7 Habits of Highly Effective People, serves as the foundation for this highly interactive course. You will gain an understanding of the 7 Habits content. The course fosters personal and professional growth, empowers more meaningful relationships and productive collaboration, increases productivity, and results in a healthy work/life balance.

MGMT 5313 – Team Leadership

This course teaches FranklinCovey® Leadership: Great Leaders, Great Teams, and Great Results. Unleash the talent and capability of your teams by carrying out the 4 imperatives of Great Leaders. This course will help you learn how to build credibility and trust with others, define your team's purpose and align it with the organizations goals, and encourage growth and responsibility of the unique talents of your team.

MGMT 5314 – Tactical Leadership

Using FranklinCovey® Leading at the Speed of Trust you will participate in this interactive course that engages leaders in identifying and closing the trust gaps that exist in their organizations. Instead of paying outrageous "trust taxes," you can begin to realize "trust dividends," which are the benefits that come from trusting relationships.

MGMT 5315 - Strategic Leadership

Using FranklinCovey® 4 Disciplines of Execution, you will act as a manager creating actual work plans. The outcome of this course is to identify the most important goals for you and your team to pursue, then to create measures and identify the key activities that will predict goal achievement.

MGMT 5316 – Performance Leadership

Using FranklinCovey® The 5 Choices to Extraordinary Productivity you will learn how to achieve extraordinary results. This solution will empower you to achieve outcomes that have previously been outside your reach.

MGMT 5360- Human Resource Management 

Review of the basic elements of employed performance with analysis of the factors involved in employment, placement and personnel planning. This course blends theory and practice so the student may better understand the policies and procedures required for recruitment selection and personnel planning.

 

Management

MGMT 5311 Concepts & Applications for New Ventures

This course is designed to provide students an overview of entrepreneurship, particularly in the development of new products and services. The course reviews the various challenges facing the aspiring entrepreneur through a combination of course materials, case study analysis and discussions on topics related to entrepreneurship. In addition, students will be introduced to various techniques which help an aspiring entrepreneur fine tune their products as well as recognize promising market segments they could target.

MGMT 5312 – Personal Leadership

Stephen Covey's book, 7 Habits of Highly Effective People, serves as the foundation for this highly interactive course. You will gain an understanding of the 7 Habits content. The course fosters personal and professional growth, empowers more meaningful relationships and productive collaboration, increases productivity, and results in a healthy work/life balance.

MGMT 5313 – Team Leadership

This course teaches FranklinCovey® Leadership: Great Leaders, Great Teams, and Great Results. Unleash the talent and capability of your teams by carrying out the 4 imperatives of Great Leaders. This course will help you learn how to build credibility and trust with others, define your team's purpose and align it with the organizations goals, and encourage growth and responsibility of the unique talents of your team.

MGMT 5360- Human Resource Management

Review of the basic elements of employed performance with analysis of the factors involved in employment, placement and personnel planning. This course blends theory and practice so the student may better understand the policies and procedures required for recruitment selection and personnel planning.

BULW 5330- Employment Law

Historical interpretations and present provisions of regulations governing: labor and common law; state and federal statues; Fair Labor Standards Act; Worker's Compensation; Social Security liability; United States Department of Labor; social legislation and fair employment practices.

MGMT 5390 Operations Management

Course description forthcoming in 2017.

Management Information Systems

MISY 5300 Database Management Systems

This course covers design, implementation, and management of database systems. First, the students
will learn the database design concepts which are vital to building an error-free database. Then, the
students will learn the physical implementation of a database design with software such as MS Access, Oracle and SQL (Structured Query Language). Finally, students will learn database management issues
such as transaction management and concurrency control, database performance tuning and query
optimization, and database administration and security.


MISY 5310 IT Project Management

This course covers the genesis of project management and its importance in improving the success of
information technology projects. Students will acquire knowledge of project management terms and
techniques such as: the triple constraint of project management, project management knowledge areas
and process groups, project life cycle, tools and techniques of project management (for example:
project selection methods, work breakdown structures, network diagrams and critical path analysis,
cost estimates, and earned value analysis). Students will learn to use the current version of
Primavera P6 Professional Project Management software to help plan and manage an IT project.


MISY 5315 Introduction to Programming for Business Solutions

This course introduces students to programming logic and syntax as well as computational thinking and
problem solving. Students will be able to apply elementary programming concepts including the use of
variables, loops, decision logic, functions, data types, and simple object-oriented concepts. The course
deals with introductory concepts in object-oriented/event driven computer programming by developing
Windows applications using Visual Basic within the Visual Studio Integrated Development Environment
(IDE). The course also introduces students to the development platform within SAP, Advanced Business
Application Programming (ABAP) and its built-in IDE- the ABAP Workbench. Students will develop
solutions and create programs to solve business problems. No prior programming experience is required
for this class.


MISY 5320 Information Assurance and Security

In this course, students will learn about the elements that constitute Information Assurance and
Security. Information Assurance and Security is a topic of increasing importance for many organizations
as threats to computer and network systems continue to increase and evolve. It is imperative that the
information organizations store in their systems be protected from unauthorized disclosure,
modification, or destruction. This course provides an in-depth presentation of information assurance
concepts, terminologies, models and practices. The topics covered in this course include but are not
limited to: Organizational Security Management, Cryptography, Physical Security, Infrastructure
Security, Intrusion Detection Systems, Network Security and Risk Management. Various software tools
will be introduced to enhance students’ hands-on capabilities. This course can effectively help the
students prepare for the CompTIA Security+ certificate exam.

MISY 5325 Cybersecurity Management

In this course, students will examine the security functions in a system and describe relevant strengths
and weaknesses. They will acquire knowledge necessary to define and implement a security program for
the protection of an organization’s systems and data, assess the effectiveness of a security program, and
analyze potential security risks. Students will be exposed to business cases from the healthcare industry
that discuss security vulnerabilities emanating from outside as well as from within healthcare
organizations such as hospitals, physician networks, pharmaceutical firms, and insurance companies. Students will learn to use SAS security analytics programs to conduct data-driven analysis of metrics
associated with security risks and prediction of future risk events.

MISY 5330 Healthcare Information Systems

This course addresses issues in the development, integration, and management of health care
information systems. Specifically, topics in patient care systems, health care delivery applications,
advances in health informatics and telematics, and health information resources management will be
discussed

Marketing

MKTG 5340 International Marketing

Analysis and planning of marketing mix on an international scale. The course focuses on the aspects of
international marketing such as the international market, the identification of global opportunities and
threats, the formulation of international marketing strategy, and the organizations and control of global
marketing.


MKTG 5350 Digital Marketing

This course is a comprehensive review of marketing strategies that are enabled and enhanced by
rapidly-evolving electronic and interactive media and communication methods. Topics include online
business models, social media marketing, search engine marketing, content and e-mail marketing,
mobile marketing, digital customer relationship management and measuring/evaluating digital
marketing programs.


MKTG 5360 Consumer Behavior

The purpose of this course is to introduce M.B.A. students to the behavioral concepts and strategic
implications of consumer behavior. The perspectives of both the marketing manager, who must
understand consumers in order to develop, evaluate, and implement effective marketing strategies and
the consumers, who must utilize marketing information to make decisions will be considered. In this
course, concepts and theories from various behavioral sciences as well as business will be examined to
determine how they can help marketers better understand and shape consumers' behaviors such that
strategic decision making can be improved.


MKTG 5370 Marketing Research

This course prepares students in data analytical skills pertaining to market research. Students are
expected to develop skills in the JMP software program which will encompass the preparation of data
for analysis along with various analytical techniques related to multivariate data analysis, such as
multiple regressions, cluster, factor and discriminant analysis. Practical hands-on software exercises
will be completed by theoretical knowledge based on course materials and the required textbook.


MGMT 5311, Concepts and Applications for New Ventures

This course is designed to provide students an overview of entrepreneurship, particularly in the
development of new products and services. The course reviews the various challenges facing the aspiring entrepreneur through a combination of course materials, case study analysis and discussions on topics related to entrepreneurship. In addition, students will be introduced to various techniques which help an aspiring entrepreneur fine tune their products as well as recognize promising market segments they could target.


MGMT 5350 Strategic Cases In Services Marketing and Management

The course focuses on the unique challenges of managing services and delivering quality service to
customers. The attraction, retention, and building of strong customer relationships through quality
service(s) are at the heart of the course content. The course is equally applicable to organizations whose
core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions,
professional services, telecommunication, etc.) and to organizations that depend on service excellence
for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).
Classroom sessions may consist of a mixture of short lectures, student discussions of material and
assignments, case discussions, media presentations, active learning exercises, and guest speakers.


MISY 5380 Enterprise Systems/CRM

This course will expose students to the concepts, capabilities, and the benefits of CRM (Customer
Relationship Management Systems), how CRM can be used by companies for customer acquisition,
retention, and development, and how to implement CRM using the recent-most technologies. The
course will cover various aspects of Operational, Strategic, and Analytics CRM. In this course we will
use SAP's CRM Web client UI and Cloud4Customer, both major SAP Customer Relationship Management
software solutions, to enact Marketing, Sales, and Service transactions relation to CRM processes. We
will also review CRM transactions performed using FIORI Launchpad. Additionally, we will use
Salesforce, the technology designed to help sell, service, market, analyze, and connect with the
customers.

Port Management

BULW 5333 Legal Framework of Ports and Trad

An introduction to international business law, with primary emphasis on the impact of laws on maritime
trade and port management. International law is generally understood to be comprised of a) public
international law - which concerns the relationships between subjects of international law, including
sovereign nations and international organizations, b) private international law - which concerns the
questions of which jurisdiction should be permitted to hear a legal dispute between private parties, and
which jurisdiction's law should be applied; and c) supranational law - which is based on the limitation of
the rights of sovereign nations between one another, such as European Union law, which is considered
to be the first example of a supranational legal framework.

ECON 5333 Economics of Ports and Trade

This course will give students a thorough understanding of what drives trade, the importance of trade as
well as the fundamental principles of economics that drives port management and the shipping
industry.

INEN 5302 Introduction to Port Management

An introductory course covering the strategic role of global seaports, port strategies and
structure, legal and regulatory framework, port and terminal operations, safety and regulations,
and planning in this rapidly waterfront community.


INEN 5310 Marine Terminal Operations

Port and maritime terminals will be analyzed and new requirements for terminal operating. This
course will cover operations across the wide array of marine terminal facilities and equipment
and will address current and emerging technologies, processes and procedures, with a special
focus on safety. Analytical models and simulation will be employed for the purpose of
optimizing marine terminal operations.

INEN 5309 Managing the Port Estate
To provide the student with the knowledge of how to manage the port estate.

INEN 5308 Safety, Health, Security & Environment in Ports & Terminals

Principles of industrial accident prevention, accident statistics and costs, accident causation,
appraising safety performance, recognizing port/terminal health, safety, environmental and
security hazards and recommending safeguards. Includes a study of mandatory, recommended
and voluntary standards.

MGMT 5333 Port Property and Asset Management

Ports are an asset intensive industry that are increasingly capital constrained and large investments
needed to increase port capacity, productivity, and maximize cargo throughput. This course develops
the tools needed to understand and manage the port’s true infrastructure investment value. With the
significant increase in global shipping, new forms of ownership and financing port investment as well as
reliable “fair market” asset valuations of port resources will be covered in this course.

INEN 5308 Port Security and Resiliency Planning

Principles of industrial accident prevention, accident statistics and costs, accident causation,
appraising safety performance, recognizing port/terminal health, safety, environmental and
security hazards and recommending safeguards. Includes a study of mandatory, recommended
and voluntary standards.

INEN 5304 Risk Analysis and Decision Making

The course provides an overall decision analysis paradigm and a set of tools – primarily decision-tree
analysis and Monte Carlo simulation – to construct and facilitate decision making. A variety of exercises,
problems, and case studies, analytical modeling, data analysis and optimization will be utilized to
facilitate logical, strategic and tactical choices in data- and time-constrained management
environments.

Service Marketing and Management

MGMT 5314 Tactical Leadership

Using FranklinCovey® Leading at the Speed of Trust you will participate in this interactive course that engages leaders in identifying and closing the trust gaps that exist in their organizations. Instead of paying outrageous "trust taxes," you can begin to realize "trust dividends," which are the benefits that come from trusting relationships.

BULW 5330 Employment Law

Historical interpretations and present provisions of regulations governing: labor and common law; state and federal statues; Fair Labor Standards Act; Worker's Compensation; Social Security liability; United States Department of Labor; social legislation and fair employment practices.

MKTG 5340 International Marketing

Analysis and planning of marketing mix on an international scale. The course focuses on the aspects of international marketing such as the international market, the identification of global opportunities and threats, the formulation of international marketing strategy, and the organization and control of global markets.

MKTG 5350 Digital Marketing

This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods. Analysis of current events and business cases involving online marketers is an integral part of the course.

MGMT 5360 Human Resource Management

Review of basic elements of employed performance, with analysis of the factors involved in employment, placement, and personnel planning. This course blends theory and practice so you may better understand the policies and procedures required for recruitment selection and personnel planning.

MGMT 5350 Strategic Cases in Services Marketing and Management

The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.). Classroom sessions may consist of a mixture of short lectures, student discussions of material and assignments, case discussions, media presentations, active learning exercises, and guest speakers.