Service Marketing and Management
The Service Marketing and Management concentration prepares you for careers in which you will establish customer relationships, build loyalty, and increase profits through effective service delivery. This will include the unique challenges involved in marketing and managing services. You will consider the sources of competitive advantage in service businesses such as managing supply and demand, relationship management, customer satisfaction and loyalty, and the overlap in marketing/operations/human resource systems.
Courses
MKTG 5340 International Marketing
MKTG 5350 Digital Marketing
MGMT 5360 Human Resource Management
MGMT 5350 Strategic Cases in Services Marketing and Management
ADD MGMT 5314 Tactical Leadership
ADD BULW 5330 Employment Law
