M.B.A. Concentration: Marketing
Marketing is a process that matches the wants and needs of a customers with an organization's ability to meet these wants and needs by providing appropriate goods and services. It creates value for customers by:
- Giving them suitable products (goods or services) as a price that they think represents a reasonable exchange value in return for their money, time and effort
- Available at times and in places that are accessible and convenient
- Communicating (or promoting) in ways that get the customers' audiences' attention, and stimulate them to respond.
The M.B.A. Marketing concentration includes coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship.
Courses
Any four course from the following list:
MKTG 5340: International Marketing
MKTG 5350: Digital Marketing
MKTG 5360: Consumer Behavior
MKTG 5370: Marketing Research
MISY 5380: Enterprise Systems/ Customer Relationship Management
MGMT 5311: Concepts Concepts and Applications for New Ventures
MGMT 5350: Strategic Cases in Services Marketing and Management
