Master's Degree in Service Management and Marketing

Lamar University M.B.A.

Degree Description

The Lamar University M.B.A. Degree with a concentration in Service Management and Marketing prepares you for a career in which you will establish customer relationships, build loyalty and increase profits through effective service delivery. 

You will learn about the sources of competitive advantage in service businesses such as managing supply and demand, relationship management, customer satisfaction and loyalty and the overlap in marketing/operations/human resource systems.

Why Study Service Management and Marketing at Lamar?

The M.B.A. Service Management and Marketing concentration at Lamar University builds on coursework in marketing, management, tactical leadership, and employment law to shape you as a service professional. Watch the faculty interview to learn more about the M.B.A. program.

Lamar University's M.B.A. costs less than $25,000, is designed for working professionals with online courses, and customized to fit your career aspirations. Our program is fully Accredited by the International Association to Advance Collegiate Schools of Business (AACSB) and ranked as one of the top 294 business schools in the nation by Princeton Review.

Career Paths

All kinds of organizations, from for-profit corporations to small businesses to non-profit groups, depend on marketing management to spread the word about what they do. A person in marketing management has a number of career options in many work venues.

Primary Careers

Field Marketing Manager, Brand Manager, Digital Marketing Manager, Marketing Research Manager

Meet the Faculty

Faculty Member NameDr. Larry Allen
Department Chair
Economics and Finance
Faculty Member NameDr. Kakoli Bandyopadhyay
Department Chair
Information Systems
Faculty Member NameDr. Gisele Moss
Department Chair
Accounting
Faculty Member NameDr. K.C. Sen
Department Chair
Management and Marketing