Bachelor's Degree in General Business - Retail Merchandising

Department of General Business

Degree Description

The Lamar University Bachelor of Business Administration Degree in General Business - Retail Merchandising will complement your General Business courses with courses from the Department of Fashion and Consumer Sciences.
The retail industry is in a constant state of change. With advances in computer technology, large-scale retailers have become much more research-oriented. Computerized merchandise systems provide buyers with the information they need to identify trends, reorder points and quickly move merchandise.

Why Study Retail Merchandising at Lamar?

The Bachelor of Business Administration Degree in General Business - Retail Merchandising at Lamar University can lead you into a variety of careers in the retail industry. Continuing on to the Lamar University MBA program can focus your wide business background to a more specific area of concentration.

Career Paths

The retail merchandising program is designed for you as a creative, adaptable, on-trend individual who wants to pursue a career in accounting control, buying and retail management, store operations and management, sales promotion, fashion coordination, retail sales analysis and visual merchandising.

Primary Careers

Store Manager, General Manager, Buyer

Meet the Faculty

Faculty Member NameMarleen Swerdlow, Ph.D.
Department Chair, Professor
General Business, Law
Faculty Member NameJ.Y. Choi, Ph.D.
Faculty Member NameVivek Natarajan, Ph.D.
Associate Professor
Marketing and Management
Faculty Member NameFrank Cavaliere, Ph.D.
Business Law