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LU Advertising Federation brings home trophies

Two students from Lamar University’s Ad Fed were on the first and third place teams for the American Advertising Federation – Houston Student Conference/Competition, taking home trophies for their win. Six Lamar University Ad Fed students participated in the November competition.

Chelsea Moore, trip planner and senior communication major from Nederland, was on the third place team, and Christopher Bahnsen, a junior graphic design major with a communication minor from Lumberton, was on the first place team. Tyler Kimball, president and senior communications major from Port Neches; Ramonica Scypion, treasurer and senior communication major from Beaumont; Nhu Pham, senior communication major with concentration in journalism from Port Arthur; and Damon Selman, freshman marketing major from Beaumont, also attended the conference and participated in the competition.

The students divided into 18 teams, consisting of one student from each university participating. Each team was sent to a different advertising or media outlet in Houston and had eight hours to develop a fully integrated advertising campaign for the client. Teams had to complete a plansbook containing their campaign and film a video presenting their campaign. The top three teams were honored at an awards ceremony where video presentations were viewed.

Ad Fed is a student organization that provides students with hands-on experience to prepare them for advertising careers. "When I was a student at Lamar I joined Ad Fed because it was a class requirement. What I found was so much more,” said Dawn Katz, instructor of communication and faculty advisor of Ad Fed. “I was able to participate in a real advertising campaign, network with students from across the country and build my portfolio and resume. Fast forward several years and I find myself lucky to have the opportunity to now serve as the faculty adviser.

“It is very rewarding to see my students embracing all of the opportunities membership in Ad Fed offers them. Chris and Chelsea's successes at the Houston competition prove that Lamar students have the skills and ability to compete with the best. I am very proud of all my students' work and have high hopes for this year's National Student Advising Competition,” said Katz.

Ad Fed students are assigned a client each year and must complete an entire ad campaign from start to finish. They develop all of the strategy, media placement, ad schedules and budget. This year’s client for the National Student Advertising Competition is Nissan. To gather information for the Nissan campaign, nine LU Ad Fed students attended the American Advertising Federation National Student Conference in Washington, D.C., in October.

Students must put together a 32-page plansbook to be submitted in March. Five students will be chosen for the presentation team to develop a 20-minute presentation for a panel of professional marketing judges and one Nissan representative. The competition will take place in Shreveport, La., on April 11 and 12 with awards presented April 13.