Lamar snares $2,700 in unlicensed merchandise
The Lamar University officials responsible for trademarks and licensing have announced the confiscation of nearly $2,700 worth of unlicensed merchandise bearing LU trademarks, names and logos. The university’s licensing program has grown significantly with the return of the football program in 2010 and consequently so has the market for unlicensed LU products.
Royalty and licensing revenues for licensed LU gear grew from $15,340 in 2009 to $62,726 in 2011 with the expectation to see even greater increases in future years. Licensed vendors submitted more than 900 designs for various products bearing the Lamar logo and/or name during the period July 1, 2010 through June 31, 2011. Revenue from licensing royalties supports the LU athletics program.
“The response from local, state and national vendors has been tremendous since the return of football,” said Brad McGowan, assistant athletic director for marketing and development. “While we want to partner with as many vendors as possible to produce Lamar gear, we are committed to vigorously protecting our trademarks and logos. We owe it to our officially licensed vendors to keep the playing field level when it comes to producing Lamar merchandise.”
The confiscated merchandise includes sweatshirts, t-shirts, pillow cases, bumper stickers and other LU paraphernalia. Since the merchandise carries designs and marks that are not approved for production, the merchandise will be donated to a charitable organization outside the Beaumont area.
Businesses that would like to become licensed vendors for Lamar University should visit lamar.edu/licensing for more information.