Visual Standards

Lamar University licensees are encouraged, within the stated guidelines, to be creative in the application of Lamar trademarks. All designs are subject to approval by Strategic Marketing Affiliates and the Lamar University Office of Public Relations prior to production.

The University Visual Standards Manual and Athletics Visual Standards Manual provide the Lamar University community and commercial designers with a thorough explanation of the visual standards to be used for all printed, electronic, promotional and retail items. If you have specific questions concerning logo usage contact the Office of Public Relations at (409) 880-8203.

Lamar University Visual Standards Manual

Athletics Visual Standards Manual

Student organizations and University departments should consult with the Office of Public Relations, (409) 880-8203 prior to the start of design projects to determine the goal and concept of each project. All print and web page designs must be reviewed by the Office of Public Relations prior to their production to ensure adherence to the University's visual standards.

Licensees should consult with Strategic Marketing Affiliates (317) 829-5690 prior to the start of design projects.