Trademarks and Licensing

LU StarThe mission of Lamar University's Licensing program is to protect and promote the Lamar University brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products bearing the University's marks.

This site includes information for those who wish to use the Lamar University marks or become a licensee of Lamar University. It will detail the functions and policies of Lamar's licensing program and explain the licensing process. The policies stated represent official University policy and must be followed when using Lamar University marks.

The licensing program is a resource for all members of the Lamar University community and the vendors who work with the University and was designed to ensure consistent and appropriate use of Lamar University's visual identity. Additionally, the program enables Lamar University to share in the benefits derived from the commercial use of these trademarks.

All Lamar University trademarks are the property of Lamar University, a member of the Texas State University System.